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Roland Zadra Elected President of Romantik Hotels
& Restaurants;  Urs Zurbriggen Appointed
Vice President

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ST. WOLFGANG, AUSTRIA, 18 APRIL 2005 - With an absolute majority of 96%, the Romantik members elected Roland Zadra as the new president of Romantik Hotels & Restaurants International. The dynamic owner of the Romantik Hotel Landschloss Fasanerie in Zweibrücken assumes leader-ship of this romantic hotel cooperation to lead it into a new future. He defines the goals of his presidency with a quote by Friedrich Martin von Bodenstedt - "every day needs something new" he says,"which expresses very nicely the current and future situation at Romantik. We will question everything to continiously improve the future." He has the full support of Urs Zurbriggen, Romantik Hotel Beau-Site in Saas-Fee, who after 4 successful years as President prefers the more supporting role as VP.

Content and reenergized is how the Romantik hoteliers look back at this year's "international member meeting" at the famous Romantik Hotel Weisses Roessl or "White Horse Inn" as most Americans know the hotel. There would hardly be a second location as steeped in tradition to present the vision of a new future for Romantik. Inge Struckmeier, Managing Director of the cooperation gave an impressive overview of activities and structures in the past to demonstrate the giant leaps Romantik has already made. She presented a new and visionary structure for the cooperation, which had been developed with the help of active members of the group and the professional help of Gerhard Fuchs (Marketingfuechse, Munich). Among the envisioned changes, two are defining: In addition to the President, there is now a VP and both, for the first time in Romantik history, will occupy full time positions and will be remunerated for their efforts. This promises continuity, a strategic direction with a more corporate strucuture and a leaner, more decisive leadership who can actively persue growth. In addition, the new strucutre introduces regional coordinators to improve support and expansion of indi-vidual markets. The marketing coordinators will act as consultants to the existing hotels, develop new membership and coordinate PR and marketing activities for the hotels in their region. Thus, the indi-vidual hotels will benefit by getting enhanced support and professional marketing and PR services, and the Romantik brand will be strengthened by a more professional presence in the markets. For the new structure to be approved by the members and implemented in the near future, it will be presented to all the countries in the next months.

Other highlights of the international member meeting in Austria included an improved website which will go live in June and the presentation of the first ever issue of "Romantik", a guest magazine with 3 editions per year. After the meeting concluded all members danced the night away at a black tie "Imperial Ball" at the "Kurhaus" in Bad Ischl where Austria's Emperors used to waltz.

Founded in 1972, Romantik Hotels & Restaurants is a cooperation of member hotels and restaurants in 12 European countries, which offers travelers outstanding quality, tradition and luxury by adhering to stringent admission requirements for new members. Every Romantik Hotel & Restaurant is in a historic building, personally operated by the owner, offers outstanding cuisine, and consistently meets the highest standards of service. After going through a thorough selection process, the successful applicant is awarded the title "Romantik Hotel & Restaurant." Currently Romantik Hotels & Restau-rants has 181 members. All members are also shareholders of the cooperation and have one vote each.

Contact:

Sandra Barsalini-Cordova, Managing Director
tma target market america
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Email: sandrab@targetmarketamerica.com
www.romantikhotels.com
 

Also See: Hapimag Undergoing Reorientation and Reorganization, Change in Top Management / Jan 2003

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