for Couples Resorts, Miami Headquarters
|MIAMI, FLORIDA – May 2005 – After only two years with Couples Resorts
as Sales and Marketing Communications Manager, Melissa Trench has been
promoted to Director of Marketing in their Miami headquarters. In
this new role she will serve as a liaison between Couples Resorts and their
primary tour operators and marketing partners. She will be responsible
for overseeing the advertising and public relations initiatives as well
as marketing finances.
“As Manager of Sales and Marketing Communications, Melissa has been instrumental in educating both consumers and the trade about Couples Resorts unique positioning. She has become a valued asset to the company’s continued success and growth and we are very pleased to recognize her with this deserved promotion,” stated Randy Russell, chief romance officer and senior vice president of sales and marketing and Trench’s direct supervisor.
Other job responsibilities that come with the new position include: overseeing strategic marketing, inclusive of loyalty programs, online message boards and surveys; directing the development and implementation of collateral, special events and promotions; managing existing partnerships as well as identifying and capitalizing on additional marketing partnerships to build share and awareness; developing and managing the annual marketing budget; and reviewing advertising opportunities and overseeing the development of material to support sales teams.
Prior to joining the Couples Resorts team in 2003, Trench spent five years with Air Jamaica Vacations where her last position was Gateway Marketing Manager. Born in Kingston, Jamaica, Trench graduated from Boston College in 1997 with a Bachelor of Science in Marketing and Finance and currently resides in the Doral area of Miami, Florida.
Couples resorts owns and operates three luxury all-inclusive properties in Jamaica, including the first-ever couples only, all-inclusive resort, Couples Ocho Rios, Couples Swept Away and Couples Negril. Pioneered by the legendary Abe Issa – “father of Jamaican tourism”- each Couples property is an unsurpassed model of the all-inclusive concept, boldly designed with local inspiration to create a harmonic sense of nature and authentic Caribbean spirit. For over 26 years, Couples has delighted guests – and since 1978, Couples Resorts has elevated the Caribbean resort industry to a new level by providing unparalleled service, exceptional dining experiences and tremendous added value in the all-inclusive arena.
|Also See:||Jamiaca Shows 30 Top Travel Industry Leaders First-hand the Excellent Condition of Jamaica’s Tourism Product after the Storm / September 2004|