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Lodgenet LG Electronics to Deliver Industry's Most Complete HDTV Solution for Hotel Guest Rooms
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Full Complement of High-Definition Broadcast, Satellite-Delivered Premium Content and Video-On-Demand Entertainment Enabled
By Industry-Leading Content Security Technology
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All TV and Video-On-Demand Functions Controlled with a
Single Remote Industry’s First “Boxless” HDTV Solution
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SIOUX FALLS, SD, May 5, 2005 – LodgeNet Entertainment Corporation (NASDAQ: LNET), one of the world’s largest providers of interactive television and broadband solutions to the lodging industry, and LG Electronics USA, the lodging industry leader in flat panel displays, today announced achievements culminating in the lodging industry’s most complete and cost-effective high-definition television (HDTV) solution for hotel guest rooms. 

“With a growing number of hotels investing in flat panel and other HD-capable TVs, we want to help hoteliers ‘WOW’ their guests and maximize the return on their digital TV investment,” said Scott C. Petersen, President and CEO for LodgeNet. “A successful HDTV migration entails much more than just buying a display device. In fact, hoteliers will be greatly disappointed unless they purchase a solution that can deliver the complete spectrum of broadcast, satellite and video-on-demand content, wrapped in an easy to use guest interface and backed by a nationwide service and support organization.”

The first-of-its-kind HDTV solution utilizes Pro:IdiomTM, a premium content protection technology that ensures robust security for satellite-delivered and video-on-demand content adhering to the Advanced Television Systems Committee (ATSC) digital transport standards. 

“Content owners and providers are very concerned about protecting their programming against piracy or alteration,” explained Richard Lewis, Senior Vice President for LG Electronics USA. “Our Pro:Idiom technology, integrated with LodgeNet’s conditional access system, maintains the integrity of digital content at every point in the distribution chain, giving programmers confidence that their content will be well protected. As a result, this solution can deliver the widest array of HD content available, all accessible with a single remote control.” Lewis added that Pro:Idiom technology will be licensed to commercial TV manufacturers and lodging video-on-demand providers on a non-discriminatory, non-royalty basis.

Petersen added that the Pro:Idiom content protection technology has been instrumental in facilitating negotiations between LodgeNet and the providers of premium high-definition entertainment. “By adding satellite and video-on-demand offerings to the high-definition programming from local networks, we will be offering guests the broadest range of high-definition content available through any in-room entertainment system,” he said. 

The LodgeNet/LG HDTV solution also considers the impact of the display hardware on the in-room experience. “The emergence of flat panel plasma and LCD screens is causing hoteliers to re-examine where the TV ‘fits’ in the guest room, conceptually and logistically,” said Lewis. “LG and LodgeNet have developed an innovative “boxless” platform that incorporates the digital tuning and video-on-demand system components into the cleanest possible in-room presentation.” 
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Petersen noted that LodgeNet and LG are also engaged with leaders in guest room audio, furniture design and financing in a holistic approach to helping hoteliers migrate their properties to HDTV. “There are a lot of factors to consider when making the move to HDTV,” he said. “Our goal is to cover as many bases as possible so our customers don’t have to.” 

About LodgeNet 
LodgeNet Entertainment Corporation (www.lodgenet.com) is one of the world’s largest providers of interactive television and broadband solutions to hotels, including resort and casino hotels, throughout the United States and Canada as well as select international markets. These services include on-demand movies, music and music videos, on-demand videogames, Internet on television, and television on-demand programming, as well as high-speed Internet access, all designed to serve the needs of the lodging industry and the traveling public. LodgeNet provides service to more than one million interactive guest pay rooms and serves more than 6,000 hotel properties worldwide. LodgeNet estimates that during 2004 approximately 275 million travelers had access to LodgeNet’s interactive television systems. LodgeNet is listed on NASDAQ and trades under the symbol LNET.

About LG Electronics USA 
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $38-billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: consumer electronics, mobile phones, home appliances and information technology products, all marketed under its “LG: Life’s Good” theme. LG Commercial Products serves the lodging, business, industrial, education, healthcare and GSA markets. For more information, please visit www.LGcommercial.com

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Contact:

LodgeNet
Ann Parker
Director of Corporate Communications
LodgeNet Entertainment Corporation
605-988-1000
communications@lodgenet.com

John Taylor
VP Public Affairs and Communications
LG Electronics USA, Inc.
847-941-8181
jtaylor@lge.com

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Also See: Lodgenet, HBO Sign Industry-First Agreement for HBO HD; Only Hotels With SIGNETURE HDTV Systems Will Offer a High-Definition Television Experience for Blockbuster Movies and Original Features from HBO HD / May 2005
Industry-First Subscription Sports Programming Comes To Guest Room TVs; NBA League Pass And Other Daily Subscription Packages Expected To Increase Hoteliers’ RevPAR And Traveler Satisfaction / March 2005
Savvy Hoteliers Can Leverage Guest In-Room Viewing Trends To Drive Revenues, Repeat Business / January 2005
Hotel del Coronado Taps LodgeNet for Single Source Solution / December 2004
HDTV In The Guest Room: How To Enter The New World Of Digital TV With Confidence / September 2004
Radisson Encore Hotel Serves Up Customized In-room Service: Laptop, TV Internet for Corporate Travelers, TV Wedding Highlights for Leisure Guests / August 2004
LG Electronics And LodgeNet Develop First HDTV Satellite Programming Solution For Hotels / June 2004
Lodgenet Announces Major Milestones; More Than One Million Rooms Served Overall, Nearly Half Of Company's Interactive Room Base Now Digital, On-Screen Controls Enhancing Entertainment In 435,000 Guest Rooms, Digital Control Rights Secured From All Major Studios / June 2004
Doubletree Novi Doubles In-Room Entertainment Revenue, Enhances Guest Service With Interactive TV Upgrade / May 2004
IT Security: Pebble Beach Company Powers Toward a Perfect 10; Parent Company Of Three-Time Conde Naste Winner Uses Advanced Security Tools For High-Speed Internet Access / April 2004


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