SIOUX FALLS, SD, May 5, 2005 – LodgeNet Entertainment Corporation (NASDAQ: LNET), one of the world’s largest providers of interactive television and broadband solutions to the lodging industry, and LG Electronics USA, the lodging industry leader in flat panel displays, today announced achievements culminating in the lodging industry’s most complete and cost-effective high-definition television (HDTV) solution for hotel guest rooms.
“With a growing number of hotels investing in flat panel and other HD-capable TVs, we want to help hoteliers ‘WOW’ their guests and maximize the return on their digital TV investment,” said Scott C. Petersen, President and CEO for LodgeNet. “A successful HDTV migration entails much more than just buying a display device. In fact, hoteliers will be greatly disappointed unless they purchase a solution that can deliver the complete spectrum of broadcast, satellite and video-on-demand content, wrapped in an easy to use guest interface and backed by a nationwide service and support organization.”
The first-of-its-kind HDTV solution utilizes Pro:IdiomTM, a premium content protection technology that ensures robust security for satellite-delivered and video-on-demand content adhering to the Advanced Television Systems Committee (ATSC) digital transport standards.
“Content owners and providers are very concerned about protecting their programming against piracy or alteration,” explained Richard Lewis, Senior Vice President for LG Electronics USA. “Our Pro:Idiom technology, integrated with LodgeNet’s conditional access system, maintains the integrity of digital content at every point in the distribution chain, giving programmers confidence that their content will be well protected. As a result, this solution can deliver the widest array of HD content available, all accessible with a single remote control.” Lewis added that Pro:Idiom technology will be licensed to commercial TV manufacturers and lodging video-on-demand providers on a non-discriminatory, non-royalty basis.
Petersen added that the Pro:Idiom content protection technology has been instrumental in facilitating negotiations between LodgeNet and the providers of premium high-definition entertainment. “By adding satellite and video-on-demand offerings to the high-definition programming from local networks, we will be offering guests the broadest range of high-definition content available through any in-room entertainment system,” he said.
The LodgeNet/LG HDTV solution also considers the impact of the display
hardware on the in-room experience. “The emergence of flat panel plasma
and LCD screens is causing hoteliers to re-examine where the TV ‘fits’
in the guest room, conceptually and logistically,” said Lewis. “LG and
LodgeNet have developed an innovative “boxless” platform that incorporates
the digital tuning and video-on-demand system components into the cleanest
possible in-room presentation.”
Petersen noted that LodgeNet and LG are also engaged with leaders in guest room audio, furniture design and financing in a holistic approach to helping hoteliers migrate their properties to HDTV. “There are a lot of factors to consider when making the move to HDTV,” he said. “Our goal is to cover as many bases as possible so our customers don’t have to.”
About LG Electronics USA
|Also See:||Lodgenet, HBO Sign Industry-First Agreement for HBO HD; Only Hotels With SIGNETURE HDTV Systems Will Offer a High-Definition Television Experience for Blockbuster Movies and Original Features from HBO HD / May 2005|
|Industry-First Subscription Sports Programming Comes To Guest Room TVs; NBA League Pass And Other Daily Subscription Packages Expected To Increase Hoteliers’ RevPAR And Traveler Satisfaction / March 2005|
|Savvy Hoteliers Can Leverage Guest In-Room Viewing Trends To Drive Revenues, Repeat Business / January 2005|
|Hotel del Coronado Taps LodgeNet for Single Source Solution / December 2004|
|HDTV In The Guest Room: How To Enter The New World Of Digital TV With Confidence / September 2004|
|Radisson Encore Hotel Serves Up Customized In-room Service: Laptop, TV Internet for Corporate Travelers, TV Wedding Highlights for Leisure Guests / August 2004|
|LG Electronics And LodgeNet Develop First HDTV Satellite Programming Solution For Hotels / June 2004|
|Lodgenet Announces Major Milestones; More Than One Million Rooms Served Overall, Nearly Half Of Company's Interactive Room Base Now Digital, On-Screen Controls Enhancing Entertainment In 435,000 Guest Rooms, Digital Control Rights Secured From All Major Studios / June 2004|
|Doubletree Novi Doubles In-Room Entertainment Revenue, Enhances Guest Service With Interactive TV Upgrade / May 2004|
|IT Security: Pebble Beach Company Powers Toward a Perfect 10; Parent Company Of Three-Time Conde Naste Winner Uses Advanced Security Tools For High-Speed Internet Access / April 2004|