in the Walt Disney World(R) Resort Selling
1,208 Rooms for 93 cents Each
Error Rate with Special Grand Re-Opening Promotion
ORLANDO, Fla. - May 5, 2005 -- A computer input error this week resulted in the Holiday Inn in the Walt Disney World(R) Resort selling 1,208 rooms for 93 cents each instead of $93. The rate was posted on the Holiday Inn Web site for approximately 17 hours. During that time, approximately 400 guests reserved rooms at the erroneous rate, saving more than $110,000. The hotel has decided to extend its offer of the bargain rate in a special package to guests, who will receive the fifth night for 93 cents after staying four nights at the regular rate.
After getting over the initial shock, General Manager Glenn Aycock decided to turn lemons into lemonade and created the special five-night package. The offer is being made as a special grand reopening promotion and is valid from September 10, 2005 through December 24, 2005 for guests who book rooms at the hotel by September 30, 2005.
Guests may book rooms, subject to availability, under the "Buy Four, Get One at 93 Cents" package by calling the hotel directly at (407) 828-8888.
"Naturally we're going to honor this rock-bottom rate for the individuals who booked rooms during the 17-hour period, as our guests are always our first priority," Aycock said. "Our hotel was severely damaged during the hurricanes that slammed into Florida last year, and we are closed until August 1 when we will reopen after totally making over the hotel. This special rate has now become our grand reopening gift to our future guests.
"We are working under some pretty difficult conditions during the renovation and incorrectly loaded the rates onto Holiday Inn's Web site," he said. "The hotel corrected the erroneous pricing information, which ranged from 93 cents to $1.13 per night, as soon as it found out about the error yesterday morning after a guest called to confirm the room rate."
The 323-room hotel is located on Hotel Plaza Boulevard in Downtown Disney inside the Walt Disney World(R) Resort. The property is essentially being rebuilt and will be the resort's "newest" property when it reopens August 1, 2005 following its multi-million dollar renovation. "Rooms and all public space will be completely refurbished. About the only thing that is not being replaced is the concrete," Aycock noted.
The 14-story atrium property overlooks a serene garden setting and features two outdoor heated pools, a heated children's pool and a whirlpool. The hotel also features a game room, fitness center, high-speed Internet access, in-room movies and Nintendo, and complimentary in-room coffee. The resort hotel features a full-service restaurant, a quick-service deli, and a lounge. Children under 12 dining with paying adults eat free.
The hotel is operated by Interstate Hotels & Resorts (NYSE: IHR), the nation's largest independent hotel management company.
With more than 1,400 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world.
Holiday Inn Hotels and Resorts
|Also See:||Florida Theme Parks, Hotels Reopen Quickly Despite Hurricane Damage / August 2004|
|Interstate Hotels & Resorts to Manage Calypso Cay Resort Properties in Orlando; Contract Includes Three Hotels and Selected Services for Timeshare Units and Apartments / June 2003|