|New Delhi (May 5, 2005) – Choice Hotels India, a joint venture between
the Gupta Group and Choice Hotels International (NYSE:CHH), has announced
aggressive expansion plans that call for the introduction of Clarion and
Sleep Inn brand hotels throughout India’s top markets.
“The profit potential for Clarion and Sleep Inn brand hotels throughout
India is significant,” said Sandeep Gupta, executive director of Choice
Hotels India. “There is a tremendous, underserved market in each
of these brand segments. Clarion and Sleep Inn brand hotels, backed
by Choice Hotels’ marketing, reservations and services systems, will do
exceptionally well here.”
|Initially, the company is opening
India’s first Clarion brand hotel in Goa, with plans for eight additional
Clarion brand hotels in major markets – including New Delhi, Mumbai, Bangalore
and Chennai – to be added to the system over the next five years.
The Qutab Hotel in New Delhi, purchased by the Gupta Group in 2002, is
undergoing an expansion that will add 120 rooms to its existing 60 rooms;
upon completion, the hotel will be rebranded as a Clarion Hotel.
Choice Hotels India is also researching a location for the first Sleep
Inn brand hotel in India and is actively soliciting a joint venture partner
to aid in the development of a minimum of 10 Sleep Inn brand hotels throughout
Shaheed Jeet Singh Marg
New Delhi, India
“The development of Choice brand hotels in India is fundamental to our
global growth strategy,” said Bruce Haase, senior vice president of Choice
Hotels’ international division. “We look forward to working with
Choice Hotels India on the successful launch of our Clarion and Sleep Inn
brand hotels in this critical market.”
Choice Hotels India currently franchises 20 Quality and Comfort Inn
brand hotels throughout India, with hotels in key markets including New
Delhi, Mumbai, Chennai, Ahmedabad, Hyderabad and Pune. Five
hotels were added to the system in the past year alone – a testament, according
to Haase, to the strong management team in place at Choice Hotels India
as well as to the marketability of the Comfort Inn and Quality brands.
Worldwide lodging franchisor Choice Hotels International (NYSE:CHH)
markets more than 5,000 hotels in over 40 countries under the brand names
Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites,
Econo Lodge and Rodeway Inn. The company's newest brand, Cambria
Suites, launched in January 2005.