Hotel Online  Special Report

   
Bartech Develops Custom Minibar for the
Famous Palms Casino Resort in Las Vegas
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-- Minibar Leader Reaches More Than 15,000 Minibars in U.S. Casinos --

BWI CORRIDOR, MD (April 25, 2005) – Bartech Systems International, a premier provider of minibar solutions and the leader in automatic minibar technology, today announced that it has developed a customized automatic minibar for new 300-room south tower of The Palms Casino Resort in Las Vegas.  Known as one of Las Vegas’ hippest destinations, the Palms asked Bartech to design a minibar system satisfying the unique guest needs of the resort. Now, Bartech has units in more than 15,000 casino guest rooms across the U.S. with almost 11,000 rooms installed or contracted in Las Vegas alone.

The Palm’s new minibar is customized -- in and out -- to fit a distinctive guest lifestyle and the décor of its rooms. The all stainless steel minibar fits the modern style of the guest room and is sized to fit in the existing television armoire.  Inside the minibar has been modified to include a third row for product on the inside door, increasing its capacity to 24 mini bottles up from 16. 

The Palms selected Bartech for its ability to build a minibar that reflects the personality of its guests. “Bartech was able to work with us to display the product mix that characterizes a younger guest demographic.  Our guests tend to be under forty and want a wide variety of choices in addition to beer and wine – that’s why we asked Bartech to design the third row in the door,” said Fred Flamm, Director of Property Operations at the Palms.

The Palms is also the first casino in Las Vegas to use Ethernet communications to connect the automatic minibars in each guest room to the Bartech server, then to the property management system.  Bartech is the only vendor with field operation systems leveraging Ethernet (TCP/IP) communications.  With no propriety issues or special expertise required, Bartech’s Ethernet communication provides a reliable, inexpensive, and easy-to-maintain system for the hotel. Most properties are forced to use the older, specialized technologies that are installed in the guest rooms, such as twisted pair or coax, for minibar/PMS communications.

“The Palms is a one-of-a-kind Las Vegas destination and we have designed a distinctive minibar that reflects its energy and young attitude,” said Mark Holzberg, President of Bartech, The Americas.  “This project gave us the opportunity to really put our years of experience to task in developing a system that truly fit the personality of both the guest and the property, while still delivering on the operational and profitability goals of management.”

“Bartech is committed to the casino resort market as evidenced by our dedicated sales and support organization located in Las Vegas and our growing relationship with casino properties across the country,” commented Marc Cohen, Bartech’s Vice President of Casino Sales. 

Bartech automated minibars provide the ability to control and track refreshment revenues and usage.  Charges are posted directly to the guest folio in the property management system (PMS) in real time, making minibar operations efficient and profitable while minimizing guest disputes and lost revenues.  Plus, Bartech’s software provides the refill and reporting information to speed replenishment, eliminate expired inventory, reduce energy costs and enhance merchandising for popular high-profit products.

About The Palms Casino Resort

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, offers guests a major destination get-away with a relaxing, affordable resort atmosphere. Owned by the Maloof family, the $265-million, 430-room property boasts a diverse mix of restaurants and bars and a 95,000-square-foot casino. This boutique resort also offers the Palms Spa and AMP salon, Brenden Theatres, a 14-theatre Cineplex including IMAX, Rain Las Vegas, ghostbar, Skin Pool Lounge, Hart and Huntington Tattoo Company and over 20,100 square-feet of meeting space.  For information, go to www.palms.com.

About Bartech

Bartech, known throughout the world as the leader in automatic minibars, offers a full range of flexible minibar solutions to satisfy any merchandising challenge and price point. In addition to a broad line of fully automated minibars that offer hotels the ability to significantly reduce operating costs and improve profitability, Bartech also offers upgradeable (to fully automatic) manual and semi-automatic systems.  Bartech looks to provide its customers with complete minibar service solutions, including ongoing consulting and support.  With over 15 years of experience and hundreds of hotels installed worldwide, Bartech minibars are used by such leading and the Hotel de Paris in Monte Carlo, plus major casinos including The Mirage Hotel and Casino. For more information on Bartech Systems International, visit www.bartech.com or contact Katrina Pruitt-Andrews at 410.257.9154 or kpandrews@kpa-pr.com.

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Contact:
Katrina Pruitt-Andrews 
KPA Marketing & PR
410.257.9154
kpandrews@kpa-pr.com


 
Also See: Washington Landmark, The Renaissance Mayflower Hotel, Selects Bartech Automatic Minibars / November 2004
Wyndham Anatole Chooses Bartech Automatic Minibars; Automatic Solution Streamlines Operations for over 900+ Guest Rooms / July 2004
Bartech Automatic Minibars Selected for Paris Las Vegas; Premiers PDA-based Solution to Dramatically Reduce Refill Costs / June 2004
Bartech Expands to Full Minibar Product Line; Introduces First Upgradeables and Combination Automatic Minibar Plus Refrigerator / June 2004
Seminole Hard Rock Hotel & Casinos Roll with Bartech Minibars; Hollywood and Tampa Locations Install Automated Minibars in 750+ rooms / May 2004
Bartech Hires Mark Holzberg as President Bartech USA - Former TravelCLICK Executive to Lead US Market Expansion / March 2004
Bartech Announces World's First Wireless Minibar Installation at the Historic Willard InterContinental Hotel / January 2004
Bartech Completes Multi-million Dollar Installation of Automated Mini-Bars in World's Largest Five Diamond Casino Hotel / Jan 2002


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