Hotel Online  Special Report



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Nirvana Technology Partners with Spa Finder to Provide
First Web-Based Spa Services Reservation Program -- Consumers Can Book Treatments in
Advance through Spafinder.com 

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Alpharetta, GA (June 9, 2005) -- Spa Finder, Inc., the global spa resource, has partnered with Nirvana Technology to create the first automated online spa service booking program, now live at Spafinder.com, the leading spa consumer site. 

Integrating Spa Finder’s industry-leading spa property information and research tools and Nirvana’s BookNow! real-time online booking tool, the new Spa Services Reservation Program enables online spa consumers to locate day or stay spas by zip code or spa type, review a real-time menu of available spa services and rates and then make an instant, confirmed appointment for the spa experience they desire. Using the new technology, spa goers can even schedule their therapist of choice for a specific treatment. 

“Travel continues to be the biggest category for online research and commerce,” said Brian Cunningham, President and CEO of Nirvana Technology. “Spas, meanwhile, have emerged as the in-demand travel/hospitality amenity. Our partnership with Spa Finder now enables consumers – or even hotel concierges, as a value-add for guests – to research and book spa services in a convenient, information-rich and secure online environment.” Cunningham notes that U.S. consumers spend $52 billion on online travel, a number expected to more than double by 2010, and that 33% of all leisure travelers cite access to a spa as a primary consideration while making their travel plans.

The program, in turn, provides a powerful new business channel for Spa Finder’s nationwide network of day and stay spa marketing partners. Spas participating in the program receive the benefits of direct booking through Spafinder.com, which annually generates hundreds of millions in booking revenue for spas nationwide and also receive top ranking during Spafinder.com spa search results. “It’s a win-win for spa-goers and spas,” said Spa Finder, Inc. CEO Pete Ellis. “Consumers are drawn to participating spas purely for the convenience of being able to review the services offered and book the appointment on the spot. These spas immediately capture in-market customers. That’s the bottom line.” 

The Spa Finder/Nirvana spa services reservation program is available on participating spas’ web sites, as well as Spafinder.com.

About Spa Finder, Inc.

As the spa industry's only integrated marketing solution, Spa Finder reaches millions of health conscious consumers via its award-winning website, Spafinder.com. The company publishes Luxury SpaFinder Magazine, the trusted authority on luxury spas and associated lifestyles, Spa Finder Worldwide Directory, 2006 Guide to Spas, and The Spa Enthusiast®, the leading publication for active spa-goers. Spa Finder also operates the world's largest spa gift certificate and incentive programs along with "Spas Direct," the online spa research and booking model for consumers and travel agents.

About Nirvana Technology: 

Located in Roswell Georgia, Nirvana Technology, Inc. is a provider of web-based activity scheduling, electronic distribution and retail point of sale solutions targeting the hospitality and travel package market. Nirvana Technology and Finding Nirvana are registered trademarks of Nirvana Technology Inc. Xpiron and BookNow are registered trademarks of Xpiron Inc. 

Contact:

Tina Tasaka
Sr. Director Business Development 
702.948.0436
(770) 641-1527
tina.tasaka@findingnirvana.com
www.findingnirvana.com

Betsy Isroelit
Spa Finder
213.300.0108
betsy@rbicom.com

Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066
sseacord@lemd.com

Also See: Nirvana Enables Hotels and Resorts to Gain Internet Bookings for Spa and Other Resort Services / January 2005


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