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Licensing Agreement with Starbucks |
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| BEVERLY HILLS, Calif. - June 2, 2005 -- "I'll Take a Luxury Suite and
a Grande Frappuccino(R) Blended Beverage, Please." More guests of
Hilton, Doubletree and Embassy Suites Hotels will begin their day with
delicious Starbucks(R) beverages and pastries now that Hilton Hotels Corporation
has entered into a master licensing agreement with Starbucks that will
enable selected Hilton Family full service hotels to operate Starbucks
licensed stores. The hotel-based stores will provide new outlets for Starbucks
customers to enjoy Starbucks brewed coffee and espresso drinks, Frappuccino(R)
blended beverages, Tazo(R) teas, and a variety of pastries.
Under the new agreement with Starbucks, selected Hilton, Doubletree and Embassy Suites Hotels will have the opportunity to open and operate a Starbucks store within their hotel location provided they meet Starbucks business and licensing requirements. Among the first hotels expected to introduce new Starbucks stores are the Waldorf=Astoria(R), Hilton Anaheim, Hilton New York, Hilton Springfield, Hilton St. Petersburg, Embassy Suites Hotel Niagara Falls and the Embassy Suites Hotel San Diego Bay. "We are very excited to bring the renowned quality and variety of Starbucks offerings into more of our hotels," said Paul Keeler, vice president of food & beverage, Hilton Hotels Corporation. "Our guests will be delighted to enjoy their favorite Starbucks treats in the hotel when they are staying with us at a participating Hilton, Doubletree or Embassy Suites Hotels property." Hilton Hotels Corporation (NYSE:HLT) is recognized internationally as a preeminent hospitality company. |
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