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One Year Old Danat Hotels & Resorts, Owned by Abu Dhabi-based National Corporation for Tourism & Hotels, Sets Strategy to
Capitalise on the Government’s Aim
of Increasing Visitor Numbers

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(Abu Dhabi, June 2005):  Danat Hotels & Resorts is accelerating the pace of its expansion plans, less than a year after its formation as the hospitality division of Abu Dhabi-based National Corporation for Tourism & Hotels (NCT&H).

The group, which has launched two new hotels in the past six months, is mapping out a strategy to capitalise on the government’s aim of increasing visitor numbers four-fold within 10 years.
 

According to managing director, Abdulla Al Romaithi, the official blueprint to build a tourism infrastructure was now being put in place, and Danat Hotels & Resorts will add to the appeal of Abu Dhabi as a new destination on the tourism map.

He said: “The establishment of Danat Hotels & Resorts is the first step in the group’s expansionist strategy – and with two new resorts already open, these give us a showcase to demonstrate that we mean business, and can deliver a product that meets every international standard.”

Danat Hotels & Resorts is an umbrella 


Abdulla Al Romaithi
brand that covers eight UAE hotels and one in Morocco that are either owned and/or managed by the group, or where the group is the owner-representative.

The name Danat is the plural of Dana, an Arabic word for the most precious type of pearl, and the designation was chosen for the new hotel division to reflect both tradition and the appeal of each hotel property in the corporation’s portfolio.

The brand’s flagship is the 109-room Danat Resort Jebel Dhanna, a deluxe resort located 240km west of Abu Dhabi city opposite the Sir Bani Yas island nature reserve.

As the first five-star hotel on the emirate’s west coast, it has exceptional facilities aimed at attracting regional visitors on short breaks, overseas tourists, plus corporations seeking a new venue for either meetings or incentive travel events.

Complementing these facilities, Danat Hotels & Resorts also launched Abu Dhabi’s first boutique hotel last year - the 110-room Al Raha Beach Hotel is centrally located at the heart of the new corniche development adjacent to the Abu Dhabi Golf Club.

In addition, the group owns the InterContinental Abu Dhabi and the InterContinental Al Ain, plus a 15 per cent stake in the Hilton Rabat in Morocco, where it is Owner’s Representative and oversees management of the hotel by Hilton International.

Four-star properties in the Danat Hotels & Resorts portfolio range from the 66-room Liwa Hotel, ideal for exploring the deep dunes of the Abu Dhabi emirate to the 50-room Mirfa Hotel on the Abu Dhabi-Sila highway, plus the 120-room Mafraq Hotel by the international airport and the 196-room Dhafra Beach Hotel.

“We see a great opportunity to capitalise on the current vogue for Gulf travel,” said Al Romaithi.  “By offering quality services and the level of luxury expected by guests, with the additional element of novelty in a ‘new’ destination, we can expect to attract a fresh wave of visitors to Abu Dhabi.

"Initial success at our two new resorts indicates a positive reaction to the new brand, both in the region and overseas – our local knowledge and contacts combined with international hospitality management skills underline the potential for Danat Hotels & Resorts to make a major contribution to Abu Dhabi’s future success in the leisure and business travel market,” he concluded.

Danat Hotels & Resorts, a division of the Abu Dhabi-based National Corporation for Tourism & Hotels (NCT&H) will manage two new five-star resorts, the Danat Resort Jebel Dhanna and the Al Raha Beach Hotel, as well as a cluster of four-star properties in the emirate. The hotels are either owned and/or managed by the group, or where the group is the owner-representative.

The National Corporation for Tourism & Hotels (NCT&H) was formed in 1996 in response to the need to develop both tourism and commerce in the United Arab Emirates (UAE), especially Abu Dhabi. The Corporation was formed as a semi-government organisation. NCT&H’s primary objective is to promote Abu Dhabi as an international destination, manage hotels and provide transportation and industrial catering services.

Contact:

Strategic Solutions for Danat Hotels & Resorts
Kirstie Hepburn
tel +971 4 3915390
email media@strategicsolutionsonline.com
 

Also See: The National Corporation for Tourism & Hotels in Abu Dhabi Opening the Emirate’s First Boutique Resort, The Al Raha Beach Hotel / May 2004
Christian Dangel Appointed Sales and Marketing Director at Al Raha Beach Hotel in Abu Dhabi / April 2005


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