Hotel Online  Special Report

   
Bartech Announces New Cocktail Mix Discount Feature, 
Unique Capability to Increase Sales and
Build Customer Loyalty

Los Angeles – 2005 HITEC - Conference (June 21, 2005) – Bartech Systems International, a premier provider of minibar solutions and the leader in automatic minibar technology, today announced the development of a new Cocktail Mix Discount feature that enables hotels to give guests a price reduction on products used in predefined cocktails.   Developed by Bartech’s internal R&D group, the new feature was driven by customer merchandising requirements designed to increase minibar sales and brand loyalty. 

Customers define the cocktail mix product combinations and the discounts that apply. The Bartech software is customized to recognize when the paired products are taken and apply the corresponding discount to the customer folio.  For example, a gin and a tonic both removed from the minibar within a predetermined amount of time of each other will trigger the Cocktail Mix Discount, resulting in a reduced price from the total individual prices.  Offering the Cocktail Mix Discount provides a differentiator for hotels and increases overall minibar revenues. 

“In developing the Cocktail Mix Discount feature, we simply listened to our customers,” said President Mario Agrario, Bartech – The Americas. “Hotels want their minibar pricing to reflect how products are consumed – it’s just good business and good guest service.  The Cocktail Mix Discount feature provides a value added incentive that helps our hotel customers build brand loyalty and enhance profitability.”

Bartech’s flexible software architecture enables the addition of new features and functions quickly and easily.  With the industry’s only in-house R&D department, Bartech is able to customize individual customer requirements in a responsive and cost effective manner.

Bartech automated minibars provide the ability to control and track refreshment revenues and usage.  Charges are posted directly to the guest folio in the property management system (PMS) in real time, making minibar operations efficient and profitable while minimizing guest disputes and lost revenues.  Plus, Bartech’s software provides the refill and reporting information to speed replenishment, eliminate expired inventory, reduce energy and labor costs, and enhance merchandising for popular high-profit products.

About Bartech

Bartech, known throughout the world as the leader in automatic minibars, offers a full range of flexible minibar solutions to satisfy any merchandising challenge and price point. In addition to a broad line of fully automated minibars that offer hotels the ability to significantly reduce operating costs and improve profitability, Bartech also offers upgradeable (to fully automatic) manual and semi-automatic systems.  Bartech looks to provide its customers with complete minibar service solutions, including ongoing consulting and support.  With over 15 years of experience and hundreds of hotels installed worldwide, Bartech minibars are used by such leading brands as Hyatt, Hilton International, Intercontinental, Le Meridien, Marriott, Radisson SAS, Starwood, Nikko, Swissotel, and Best Western, as well as many independents, such as The Hay Adams Hotel in Washington, plus major casinos including The Mirage Hotel and Casino. For more information on Bartech Systems International, visit www.bartech.com or contact Katrina Pruitt-Andrews at 410.257.9154 or kpandrews@kpa-pr.com.

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Contact:
Katrina Pruitt-Andrews 
KPA Marketing & PR
410.257.9154
kpandrews@kpa-pr.com


 
Also See: Hotel Bel-Air Selects Bartech Minibars for its Mobil Five-Star Luxury Hotel / May 2005
Bartech Develops Custom Minibar for the Famous Palms Casino Resort in Las Vegas / May 2005
Washington Landmark, The Renaissance Mayflower Hotel, Selects Bartech Automatic Minibars / November 2004
Wyndham Anatole Chooses Bartech Automatic Minibars; Automatic Solution Streamlines Operations for over 900+ Guest Rooms / July 2004
Bartech Automatic Minibars Selected for Paris Las Vegas; Premiers PDA-based Solution to Dramatically Reduce Refill Costs / June 2004
Bartech Expands to Full Minibar Product Line; Introduces First Upgradeables and Combination Automatic Minibar Plus Refrigerator / June 2004
Seminole Hard Rock Hotel & Casinos Roll with Bartech Minibars; Hollywood and Tampa Locations Install Automated Minibars in 750+ rooms / May 2004
Bartech Hires Mark Holzberg as President Bartech USA - Former TravelCLICK Executive to Lead US Market Expansion / March 2004
Bartech Announces World's First Wireless Minibar Installation at the Historic Willard InterContinental Hotel / January 2004
Bartech Completes Multi-million Dollar Installation of Automated Mini-Bars in World's Largest Five Diamond Casino Hotel / Jan 2002


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