Hotel Online  Special Report



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Tiburon Hospitality Management Sees 400% Growth
in Lead Generation Due to StarCite
RapidRFP™ Technology

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Carefree, AZ - April 18, 2005 - Carefree-based Tiburon Hospitality Management has increased its lead generation to its three resort proprietary web sites by 400% over 2003, according to Lisa Stice, corporate director of internet marketing for THM.
 
According to Stice, in 2004, Tiburon’s three properties captured 1,000 leads for corporate meetings, weddings, reunions, catering and other special events due to a custom RapidRFP™ developed by Philadelphia-based StarCite, Inc.  This tactic, combined with Stice’s direction to include a link on every website page relevant to planning meetings, catering events or social affairs at each resort, has contributed to the significant increase.

“One of the keys to Tiburon’s extremely successful e-commerce strategies is the linking strategy they utilized with deployment of our technology,” said Bob Bennett, vice president of product marketing for StarCite, Inc.  “Each page of Tiburon’s web site links to a RapidRFP™,


Lisa Stice

Bob Bennett
urging users to act, with a promise of a 24-hour response.  This strategy is obviously paying off in revenue conversions and additional opportunities.”

Delivered electronically, Stice says Tiburon’s three properties can quickly analyze each opportunity, manage the leads more effectively and respond even faster to the request.  StarCite’s lead management capabilities also provide Stice and the directors of sales and marketing with visibility to all Tiburon property leads from all StarCite channels.  As a result, they can quickly assign new leads, verify response and manage the success of specific marketing campaigns – all with one login.

Stice says the linking strategy combined with the custom RapidRPF™, has significantly opened up a whole new source of lead generation for small meetings, weddings, family reunions and other catered affairs.  These leads are also in addition to several hundred others that StarCite’s enterprise corporate customers sent to Tiburon websites through the StarCite Online Marketplace, Stice said.

“Interestingly enough, a majority of the leads are from the non-professional or independent meeting planners and family members who are looking to book these events,” she said.

Planners can complete and send a RapidRFP™ in as little as two minutes.  They can also build a room block using the RapidRFP™, but are required to complete just six meeting details, along with their contact information.  As the booking window continues to compress, especially for small corporate meetings that Tiburon’s properties host, planners and suppliers are increasingly turning to standardized electronic RFPs as a more efficient, cost-effective means to book meeting business.

In addition to its strategic partnership with StarCite, Inc., Tiburon Hospitality has also partnered with its web development firm, Interactive Sites of Scottsdale, which has led to a 136% increase in web bookings for the company in 2004 over 2003.  This past January, Tiburon also received a Silver Adrian Award from the Hotels Sales & Marketing Association International *HSMAI) for its design and functionality of the Tiburon Hospitality website.

For further information on StarCite, Inc., or its technologies and services, please visit www.StarCite.com.  For further information on Tiburon Hospitality Management, visit the website at www.tiburonhospitality.com.

Headquartered in Carefree, AZ, Tiburon Hospitality Management manages three award-winning destination resort properties including the 404-room Carefree Resort & Villas in Carefree, AZ; the 220-room Daufuskie Island Resort & Breathe Spa off Hilton Head Island, SC; and the 254-room Ocean Place Resort & Spa in Long Branch, NJ.  For further information, visit the website at www.tiburonhospitality.com. Or, send us a request for brochure and information. 

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Contact:

Mary Ann McNulty @ 630-519-4510
StarCite, Inc.
mmcnulty@starcite.com

Carol Baetzel
Corporate Director Public Relations
480-595-3780
cbaetzel@tiburonhospitality.com

Also See: Tiburon Hospitality Management Slices its Resort Food Cost by 52% / March 2005
$26 Million in Publicity Value Accelerates Tiburon Hospitality Management Exposure / February 2005
Interactive Sites and Tiburon Hospitality Management See Web Bookings Soar by 136% / February 2005
Tiburon Hospitality Management Website Receives Prestigious Adrian Award / February 2005
Tiburon Hospitality Management Aggressively Pursues Travel Industry Market / January 2005
Tiburon Hospitality Management Poised for Growth in 2005 / January 2005
Thomas Haas Appointed Corporate Director of Food and Beverage for Tiburon Hospitality Management / June 2004
Melissa Morales and Kimberly Freer Appointed to Corporate Director Positions for Tiburon Hospitality Management / September 2004
Hans Mulders Appointed General Manager of the 254-room Ocean Place Resort & Spa / January 2004


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