as a Source for Online Reservations; Popularity
Higher then Third-party Websites
|Falls Church, VA, 31 March 2005: A new study by D.K. Shifflet &
Associates has found that 19% of guests booking online used Holiday-Inn.com
ranking it number one, above traditional third-party websites such as Expedia
and Travelocity. This is the first time a hotel chain website has
been ranked number one as a source for online reservations.
The consumer shift towards booking via hotel chain websites is also
supported by the 12% of online guests who reported booking through BestWestern.com,
ranking it fifth. The results are based on 1200 hotel guests from
DKS&A's January LODGING IMAGE/MonitorSM , a monthly study of Hotel
For over 20 years D.K. Shifflet & Associates Ltd., a leading travel research firm, located in Falls Church, VA, has provided the most complete consumer based travel data on U.S. citizens and their travel worldwide. DKS&A's DIRECTIONS® Travel Intelligence SystemSM collects detailed travel data from over 60,000 households for each month of the year. The DKS&A satisfaction and value brand benchmarks for all hotel chains, airlines, rental cars, cruise lines and destination cities have become the industry standards.
D.K. Shifflet & Associates Ltd.
|Also See:||D.K. Shifflet & Associates Debunks The Brookings Institute's Report that the U. S. Convention Business Is In the Tank / February 2005|
|For Lowest Price - Travelers Advised to Check the Big Three Online Travel Web Sites First, Travelocity.com, Expedia.com and Orbitz.com - Then Surf the Web / March 2005|