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This report presents data on who has heard of or stayed in a broad range of hotel/motel chains with data broken out specifically for the following chains: - Days Inn - Radissons - Hyatt - Marriott - Hilton - Hampton Inn - Ballys - Best Western - Camino Real - Budget Inn - Holiday Inn - Comfort Inn - Howard Johnson - Quality Inn - Residence Inn - Hotel 6 Ramada Inn - Carlton Hotels - Sleep Inn - Sheraton Hotels - Signature Inn - Super 8, Travel Lodge - Westin Hotels & Resorts - Wyndham Hotels The report also presents data on use of Travelocity, Orbitz, Priceline, Hotwire, Hotels.com, Cheaphotels.com, and Discounthotels.com. It gives data on the mean number of rooms booked over the internet in the past two years, level of customer loyalty to hotels/motels, annual spending on hotels, high and low prices paid for rooms and number of days spent in hotels & motels per year. Covered in the report is the following: - Percentage of Americans Aged Fifty and Over Who Have Ever Heard of the Hotel/Motel Chains Mentioned Above - Percentage of Americans Aged Fifty and Over Who Have Ever Stayed in the Hotel/Motel Chains Mentioned Above - Percentage of Americans Aged Fifty and Over Who Have Ever Reserved or Otherwise Arranged for a Hotel/Motel Room over the Internet - Percentage of Americans Aged Fifty and Over Who Have Ever Used the Internet Companies Mentioned Above to Book a Hotel Room - Number of Times in the Past Two Years that Americans Aged Fifty and Over have Booked Hotel/Motel Rooms Over the Internet - Percentage of Americans Aged Fifty and Over that Received a Seniors Discount for their Last Hotel/Motel Stay - Spending (In $US) Over the Past Two Years by Americans Aged Fifty and Over for Hotel and Motel Rooms - Level of Customer Loyalty to Hotel/Motel Chains of Americans Aged Fifty and Over - Number of Days Spent in Hotel or Motel in the Past Year by Americans Aged Fifty and Over - Spending for Hotel/Motel Rooms in the Past Year by Americans Aged Fifty and Over - Amount Paid for the Most Expensive Hotel Stay in the Past Year by Americans Aged Fifty and Over - Amount Paid for the Least Expensive Hotel Stay in the Past Year by Americans Aged Fifty and Over |
| Contact: Laura Wood Senior Manager Research and Markets Email: [email protected] Fax: +353 1 4100 980 |