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 La Quinta Boosts Company Owned Hotels
through Alliance with Sleepwill Laboratories

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  • On-property sleep labs provide an innovative use of inventory to help hotels achieve occupancy goals and boost revenue in local markets
  • La Quinta Inn & Suites Phoenix Mesa West is the first La Quinta to open a Sleepwell facility
Phoenix, AZ (March 31, 2005) – Dallas-based La Quinta Corporation (NYSE:LQI) and Encino, California-based Sleepwell Laboratories announced the companies have reached an agreement to introduce Sleepwell’s state of the art sleep labs into company-owned La Quinta and Baymont hotels in select markets around the country. They also announced that the first sleep lab to open in a La Quinta is operational at the La Quinta Inns & Suites Phoenix Mesa West, 902 West Grove Avenue, Mesa, Arizona. The Phoenix sleep lab has already provided sleep testing to dozens of Phoenix-area residents – and in the process, opened new revenue opportunities for the hotel.

Wayne Goldberg, Executive Vice President of Operations for La Quinta, said the agreement with Sleepwell “represents a new and innovative way of thinking about inventory management and revenue-generation in local hotel markets.” He continued, “The excitement generated by the opening of the Phoenix sleep facility indicates that the marriage between hotels and sleep center is an idea whose time has come.”

With more than 70 million Americans suffering from sleep disorders. Sleepwell establishes and operates hotel-based testing facilities that diagnose and treat such disorders. While sleep diagnostic centers have traditionally been located in office buildings or hospitals, Sleepwell utilizes the clean, quiet, amenity-rich environment of first-class hotels to provide patients with a comfortable, friendly location for an overnight sleep test.

Hosting a Sleepwell facility offers significant benefits for the host hotel, including higher revenues with increased occupancy; free local advertising, positive word-of-mouth and increased foot traffic in the community; long-term room commitments from a solid company in a growing industry, and labor savings as a result of reduced housekeeping costs.

Sleepwell President and Chief Executive Officer David Kaye said, “We are delighted to be working with La Quinta, one of the industry’s leading companies, to introduce the Sleepwell concept to the industry – and we are confident others will soon benefit from the opportunities Sleepwell provides.” He concluded, “Offering long-term leases, enhanced revenue streams and cost-savings, we look forward to making a lasting impact for hoteliers and hotel companies across the country.”

In addition to the La Quinta location in Mesa, the company operates sleep lab facilities in Portland, Oregon, Houston, Texas, and Salt Lake City, Utah. Through innovative long-term lease agreements for ten rooms or more, hotels benefit via increased occupancy and guaranteed revenue streams for five years or more. 

About Sleepwell

Sleepwell Laboratories is a pioneer in bringing together the hotel industry and the medical industry for the diagnosis and treatment of a national problem, sleep disorders, by establishing medical sleep labs in first-class hotels across the country. The company currently has sleep test locations in four major metropolitan areas, has agreements for the development of additional sites with two national hotel brands, and anticipates expanding the system aggressively. For additional information, contact celeste.garcia@sleeptest.com, or (818) 933-5269.

About La Quinta

La Quinta Corporation(NYSE: LQI) is one of the largest owner/operators of limited-service hotels in the United States. Based in Dallas, Texas, La Quinta owns, operates or franchises more than 560 hotels in 39 states under the La Quinta Inns®, La Quinta Inn & Suites®, Baymont Inns & Suites®, Woodfield Suites® and Budgetel® brands.


 
Contact:
Michael Frenkel, MFC PR
for Sleepwell Laboratories, Inc.
(212) 808-6556
michael@mfcpr.com
Also See: People, Product, Service: An Operator’s “Back to the Basics” Manual for Success / Wayne Goldberg, Senior Vice President, La Quinta Corporation / February 2004
David L. Rea Named President and Chief Operating Officer of La Quinta / February 2005


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