Hotel Online  Special Report


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VRX Named Caesars’ Exclusive
Virtual Tour Provider
Vancouver, B.C. (March 3, 2005) - - VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. (“VRX”), has signed an exclusive, five-year agreement with Las Vegas-based Caesars Entertainment, Inc. (“Caesars”) to create high quality, web-friendly 360-degree virtual tours and still images for 11 of Caesars Entertainment's domestic casino resorts. 

The casino property images will be integrated into user-friendly interactive maps to help visually organize the content and orientate viewers. All content created by VRX under this agreement will be certified by Caesars before being added to VRX's Hotel Archive. Once certified, the new content will be made available to Caesars, for use on their corporate websites, as well as to travel intermediaries. 

VRX's Hotel Program helps chains such as Caesars manage their brand and the visual presentation of their properties across all online distribution channels. In addition to providing a highly effective online brand management tool, VRX delivers the highest quality and most user-friendly online visual content on the Internet while delivering a consistent user-experience across every hotel in its Hotel Archive. The quality, consistency, and reliability of VRX's Hotel Content builds customer loyalty and increases online sales. 

The properties covered under the agreement include Caesars Palace, Bally's Las Vegas, Paris Las Vegas, Flamingo Las Vegas and Flamingo Laughlin in Nevada; Bally's Atlantic City and Caesars Atlantic City in New Jersey; Grand Casino Tunica, Grand Casino Biloxi and Grand Casino Gulport in Mississippi; and Caesars Indiana in Indiana. 

Together, these casino resorts feature more than 20,000 rooms and suites, almost 150 restaurants, and dozens of attractions. 

“Caesars is one of the best known brands in the global lodging and entertainment industry,” commented David MacLaren, President and CEO of VRX. “To have such a well known and successful company choose VRX as its exclusive provider of virtual tours for a period of five years, speaks volumes for the quality of our products and their confidence in our team. We look forward to working with Caesars to showcase each of their spectacular resorts.” 

About VRX 

VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands like Expedia, Carnival, Walt Disney, Sandals, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search for the perfect vacation. To find out more about VRX Studio's products and services, visit www.vrxstudios.com.

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Contact:

Barry Girling
VRX Worldwide Inc.
1 (877) 688-2321
wbg@vrxworldwide.com
www.vrxworldwide.com
www.vrxstudios.com

Deborah Thompson
DT Communications 
(416) 867-2306 
Deborah@dt-communications.com



 


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