Outrigger to Manage a Beachfront Resort in Bali
|March 10, 2005 - Outrigger Hotels & Resorts’ has announced that
they have concluded an agreement to manage their first resort in South
East Asia, heralding a new growth phase for the Hawaii-based company that
has steadily expanded across the Pacific, adding 20 properties in Australia,
New Zealand, Fiji, Guam and Tahiti, since 1998.
Dave Lawrence, Managing Director for Outrigger’s Oceania Division, announced an agreement with Indonesian developer PT Ocean Permata, to manage a luxury 98-suite beachfront resort currently under construction at Legian Beach, halfway between Bali’s famed Kuta Beach and upmarket Seminyak. Upon opening in 2006, the resort, valued at US$35 million, will consist of a mix of studio, one, two and three-bedroom suites, spread across 2.5 acres of palm-fringed beach.
Mr. Max Mailenzum, Chairman of PT Ocean Permata, said the company had considered a number of leading operators to manage its latest development prior to awarding rights to Outrigger. “We looked at several options for managing our project, and our end decision was based on Outrigger’s outstanding reputation for both its service philosophy and global marketing strength. We are pleased to be associated with such a strong group as Outrigger.”
“South East Asia has been on our radar for many years,” Mr. Lawrence said. “The timing, style and location of the resort, to be called Outrigger Bali, couldn’t be better as we move into a market that fits well with our current brand positioning of luxury, resort-style accommodation.”
Bill Henderson, Outrigger’s Vice President Business Development, indicated, “Bali is a natural extension for Outrigger Hotels & Resorts’ ongoing strategic initiative to become a major presence in resort destinations throughout the region. When completed, this new beachfront resort in Bali will be highly complementary to our existing inventory in Hawaii and elsewhere in the Pacific.”
Henderson added, “We are particularly excited about this opportunity due to the fact that Bali appeals to much of the same core customer base that we currently serve throughout the region, including visitors from the USA, Japan, Australia, New Zealand, and other shared source markets. We are confident that this location on one of the region’s most famous beaches will also serve as a catalyst for future growth in Bali and other South East Asia resort destinations.”
Mr. Lawrence pointed out that Outrigger’s appointment to manage its first South East Asian resort comes at a time when Bali’s tourism industry is experiencing a resurgence in confidence and popularity. “A recent announcement by Garuda Airlines to increase its flight capacity out of Australia by 20 per cent and the re-opening of its Sydney tourism office confirms that Bali is back in favor with Australians and others in the region as a holiday destination.”
When completed in late 2006, Outrigger Bali will contain a full range of resort facilities including two swimming pools, beachfront fine dining restaurant, café and bars, together with 24-hour reception, business centre, massage and fitness facilities.
Outrigger’s latest management appointment adds to a period of steady growth in the South Pacific, including the recent opening of its largest Australian resort, Outrigger on the Beach at Salt, in Northern New South Wales; the securing of its third resort in New Zealand at Lake Taupo; its fourth in Port Douglas in Tropical North Queensland; together with the upcoming opening in May of the Outrigger Ettalong Beach Resort, just north of Sydney on the New South Wales Coast.
About Outrigger Hotels & Resorts
|Also See:||Outrigger Hotels & Resorts Awarded Management Contracts for its Tenth Resort in the Australia and for its Third Resort in New Zealand / December 2004|
|Outrigger Hotels & Resorts Assumes Management of the Exclusive Te Tiare Beach Resort in the Society Islands of French Polynesia / May 2004|