Hotel Online  Special Report


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E-site Marketing to Host Weeklong Travel Blog
March 7th to 11th, 2005
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Online Communication Sessions with Industry Experts
Bethesda, MD (February 25, 2005) - E-site Marketing in partnership with the International Association of Online Communicators (IAOC) will host a weeklong travel blog March 7 – 11, 2005.  A different topic will be presented each day by a travel industry expert who will serve as guest moderator.  The blog will feature a diverse range of topics to include:  RSS Technology, Internet Marketing Best Practices, Third Party Distribution Channels and a forum with Rudy Maxa, producer of Savvy Traveler on PBS. Travel industry professionals are invited to log on to www.iaocblog.com during the week of March 7-11 to participate.

E-site Marketing developed this weeklong format to promote the benefits of blogs as an educational resource and strategic marketing tool.  In addition, E-site Marketing hopes to initiate dialogue amongst travel industry professionals and share best practices regarding online marketing and communication strategies.   Participants will have the opportunity to pose questions and provide their own perspective and thoughts creating extended discussions with all bloggers throughout the week. Initial posting for all topics will begin at 7 a.m. EST each day. 

Travel Blog Schedule and Highlights:

Monday, March 7

Topic: RSS Technology and Blogs
Moderator: Paolo Torchio, Vice President, E-site Marketing 

  • Why RSS technology is important to travel marketers
  • What makes a good travel blog, who actually creates them, how do you find them, and which ones can you trust
  • How hotels and other travel industry professionals can utilize RSS technology & blogs as a marketing tool 
Tuesday, March 8

Topic: Interview with Travel Expert/Journalist
Moderator:  Rudy Maxa, Producer of Savvy Traveler on PBS

  • How travel blogs are impacting his work as a travel expert/writer – his view on travel web logs
  • How hotel and travel industry PR professionals can better utilize online technology to communicate with travel journalists
  • What it takes to secure hotel brand loyalty in today’s environment
  • Hottest destinations of the moment
Wednesday, March 9

Topic: Internet Marketing/Hospitality Industry Best Practices
Moderator:  Felix Laboy, Founder and CEO, E-site Marketing

  • ROI
  • Search Engine Optimization
  • Search Engine Advertising
  • Interactive Media
  • Website Design 
Thursday, March 10

Topic: Third Party Online Distribution Channels
Moderator:  Patty Hagar, Travelocity

  • Benefits of using an Online Agency to the Customer
  • Benefits of Online Agency to Suppliers
  • Grass Roots Marketing (Gnome Update)
  • Destination Live:  Travelocity's experts will cover everything from hot destinations, airport rules, finding great deals to America's local secrets.
Friday, March 11

Topic: Marketing Independent Hotels
Moderator: Andy Anderson, Senior Vice President of Sales & Marketing, Destination Hotels and Resorts

  • How to successfully market independent hotels 
  • Experiential Travel
  • Baby Boomers individual perception 
According to Felix Laboy, owner and CEO of E-site Marketing, “Blogs are becoming a critical component of the Internet landscape, and we believe blogs and RSS technology have the potential to greatly enhance our clients’ online marketing results.”  Recent statistics from The Pew Internet and the American Life project indicate blog readership jumped 58% in the last year – 32 million Americans now get news and information from blogs.  Laboy continued, “Our goal with this weeklong blog is to provide not only our clients, but the travel industry at large, with valuable Internet marketing and online communication information while promoting and harnessing the power of blog technology.” 

E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and websites exclusively for the hospitality industry.  The company’s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment.  Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico, Africa, Australia and the Caribbean. 

The travel blog is part of an ongoing “This Week on IAOCblog.com” program hosted by the International Association of Online Communicators. IAOC (www.onlinecommunicators.com) is a professional membership organization that represents online communicators in more than a dozen countries. Membership is open to all those whose work or teaching is centered on Internet content creation, including online writers, editors, producers, college professors, public relations practitioners and online publicists.

For more information on E-site Marketing and its products and services, please call 301-986-9566 x30, e-mail information@esitemarketing.com or visit our website www.esitemarketing.com.

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Contact:

E-site Marketing, L.L.C.
Paolo Torchio
4835 Cordell Ave. Suite 101
Bethesda, MD 20814
301-986-9566, ext. 13
information@esitemarketing.com
www.esitemarketing.com



 
Also See: E-site Marketing Launches First Application of RSS Technology For Lake Austin Spa Resort / February 2005
ClubResorts Selects E-site Marketing as Website Development and Internet Marketing Partner / November 2004
Use Look-to-Book Ratios to Monitor Online Distribution Channels and Your Competitive Set / October 2004
RezTrack™ Offers New Product To Measure Hotel Web Activity, ROI / June 2004
E-site Marketing Wins Big with HSMAI's Golden Click Awards / March 2004
E-site Marketing Announces New Clients and Record Growth in 2002 / March 2003
E-site Marketing Delivers Maximum Return on Investment for Destination Hotels & Reorts / March 2003
Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002
Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002
Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000 


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