| Bethesda, MD (February 25, 2005) - E-site Marketing in partnership
with the International Association of Online Communicators (IAOC) will
host a weeklong travel blog March 7 � 11, 2005. A different topic
will be presented each day by a travel industry expert who will serve as
guest moderator. The blog will feature a diverse range of topics
to include: RSS Technology, Internet Marketing Best Practices, Third
Party Distribution Channels and a forum with Rudy Maxa, producer of Savvy
Traveler on PBS. Travel industry professionals are invited to log on to
www.iaocblog.com
during the week of March 7-11 to participate.
E-site Marketing developed this weeklong format to promote the benefits
of blogs as an educational resource and strategic marketing tool.
In addition, E-site Marketing hopes to initiate dialogue amongst travel
industry professionals and share best practices regarding online marketing
and communication strategies. Participants will have the opportunity
to pose questions and provide their own perspective and thoughts creating
extended discussions with all bloggers throughout the week. Initial posting
for all topics will begin at 7 a.m. EST each day.
Travel Blog Schedule and Highlights:
Monday, March 7
Topic: RSS Technology and Blogs
Moderator: Paolo Torchio, Vice President, E-site Marketing
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Why RSS technology is important to travel marketers
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What makes a good travel blog, who actually creates them, how do you find
them, and which ones can you trust
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How hotels and other travel industry professionals can utilize RSS technology
& blogs as a marketing tool
Tuesday, March 8
Topic: Interview with Travel Expert/Journalist
Moderator: Rudy Maxa, Producer of Savvy Traveler on PBS
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How travel blogs are impacting his work as a travel expert/writer � his
view on travel web logs
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How hotel and travel industry PR professionals can better utilize online
technology to communicate with travel journalists
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What it takes to secure hotel brand loyalty in today�s environment
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Hottest destinations of the moment
Wednesday, March 9
Topic: Internet Marketing/Hospitality Industry Best Practices
Moderator: Felix Laboy, Founder and CEO, E-site Marketing
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ROI
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Search Engine Optimization
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Search Engine Advertising
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Interactive Media
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Website Design
Thursday, March 10
Topic: Third Party Online Distribution Channels
Moderator: Patty Hagar, Travelocity
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Benefits of using an Online Agency to the Customer
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Benefits of Online Agency to Suppliers
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Grass Roots Marketing (Gnome Update)
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Destination Live: Travelocity's experts will cover everything from
hot destinations, airport rules, finding great deals to America's local
secrets.
Friday, March 11
Topic: Marketing Independent Hotels
Moderator: Andy Anderson, Senior Vice President of Sales & Marketing,
Destination Hotels and Resorts
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How to successfully market independent hotels
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Experiential Travel
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Baby Boomers individual perception
According to Felix Laboy, owner and CEO of E-site Marketing, �Blogs are
becoming a critical component of the Internet landscape, and we believe
blogs and RSS technology have the potential to greatly enhance our clients�
online marketing results.� Recent statistics from The Pew Internet
and the American Life project indicate blog readership jumped 58% in the
last year � 32 million Americans now get news and information from blogs.
Laboy continued, �Our goal with this weeklong blog is to provide not only
our clients, but the travel industry at large, with valuable Internet marketing
and online communication information while promoting and harnessing the
power of blog technology.�
 E-site
Marketing, located in Bethesda, MD, specializes in creating Internet marketing
solutions and websites exclusively for the hospitality industry.
The company�s unique approach to building successful online marketing programs
combines hospitality expertise, innovative Internet marketing techniques
and an emphasis on return on investment. Customers include world-class
hotels, resorts and destinations in the U.S., Canada, Europe, Mexico, Africa,
Australia and the Caribbean.
The travel blog is part of an ongoing �This Week on IAOCblog.com� program
hosted by the International Association of Online Communicators. IAOC (www.onlinecommunicators.com)
is a professional membership organization that represents online communicators
in more than a dozen countries. Membership is open to all those whose work
or teaching is centered on Internet content creation, including online
writers, editors, producers, college professors, public relations practitioners
and online publicists.
For more information on E-site Marketing and its products and services,
please call 301-986-9566 x30, e-mail [email protected]
or visit our website www.esitemarketing.com. |