Set Record-Breaking Pace
|PARSIPPANY, N.J. (March 23, 2005) – Cendant Hotel Group today announced
that the value of single-day bookings made through its brand Web sites
reached the $1 million mark on Feb. 7, three months earlier than last year.
May 17 was the company’s first $1 million day last year.
Year-to-date, Cendant Hotel Group’s Web sites have recorded 21 days exceeding one million dollars in revenue. In terms of overall revenue, the Web sites are exceeding last year’s booking pace with a 38 percent growth in revenue year over year.
“At this rate, our Web sites may break the 2004 record of 52 million-dollar days for the year,” said Peter Strebel, Cendant Hotel Group executive vice president and chief marketing officer. “This is a testament to the success of our efforts to make our Web sites more user-friendly and streamlined in the rebounding travel market.”
Cendant’s hotel Web sites are www.daysinn.com, www.super8.com, www.ramada.com, www.travelodge.com, www.howardjohnson.com, www.knightsinn.com, www.wingateinns.com and www.amerihostinn.com.
Cendant’s Hotel Group, based in Parsippany, N.J., is the world’s largest lodging franchisor with 6,408 hotels representing 521,241 rooms on five continents. All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.
|Also See:||Cendant Hotel Group Announces Quality Assurance Initiative; +GX or Positive Guest Experience / December 2004|
|Cendant’s Hotel Group Consolidates Brand Leadership, Increases Field Support Staff / June 2004|
|Anthony Berger Named Chief Operating Officer Cendant's Hotel Group; Other Appointments Made to Improve Franchisee and Company Value / April 2004|
|Cendant Hotel Group Goes to the Web to Disseminate Franchise Information / November 2004|
|Market Metrix Announces Third Quarter 2004 Hospitality Index Results; Four Seasons, Midwest Airlines and Enterprise Rent-A-Car Take Top Industry Categories / November 2004|