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German Investment Company DIFA Signs Park Plaza
Hotels Europe to Operate 167 room
Wallstreet Park Plaza - Berlin

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March 15, 2005 - Park Plaza Hotels Europe today unveiled its plans for its spectacular new 4-star deluxe Wallstreet Park Plaza, due to open in Berlin in Spring 2006.  The brand new hotel will be located right in the heart of Berlin’s historic city centre, close to ‘Alexander Platz’, ‘Gendarmenmarkt’ and ‘Reichstag’ (the German government building) and will occupy a stunning position on the same street as the company’s art’otel berlin mitte.

Already under construction, the hotel site is that of monumental office building - ‘Wallhöfe - which, dating back to 1910 is currently owned by DIFA (Deutsche Immobilien Fonds AG, Hamburg) who have signed a long-term rental agreement with Park Plaza Hotels Europe. The building will be converted into a modern design hotel by famous Austrian architect Johanne Nalbach – who was also responsible for the design of art’otel berlin mitte amongst many more of the city’s striking architecture.

Plans for Wallstreet Park Plaza – aptly designed to represent the infamous New York Stock Exchange - reveal a truly stunning lobby, bar & restaurant, health club, meeting rooms, inner court terrace, private secure parking plus 167 luxury guestrooms. The individually designed, fully air-conditioned guestrooms and suites will include bespoke furniture, two separate telephone lines, flat screen televisions, wireless Internet connection and laptop safe. 

Arguably, the hotel’s most unique feature will be a 66-seat cinematic auditorium for movie premiers, product launches and special events.

Micha Polak, Senior Vice President for Park Plaza Hotels Europe is confident that opening Wallstreet Park Plaza will reap substantial rewards for the company, with currently 3 hotels already open in the city:

“Wallstreet Park Plaza represents the latest of our development projects throughout Europe and our 4th Berlin hotel.  Location, plus the design and individuality of our hotels is key to our appeal in the business and leisure travel markets. 

The 4-star deluxe Wallstreet Park Plaza will become the flagship Berlin property for the Park Plaza Hotels & Resorts brand, joining the group’s existing Park Plaza Berlin.  Park Plaza Hotels Europe also manages the 4-star deluxe art’otel brand, of which there are 2 in Berlin - art’otel berlin mitte and art’otel berlin city center west – making Park Plaza Hotels Europe a permanent fixture in the city’s hotel scene. 

Park Plaza Hotels Europe is a full-service hotel company providing management, franchise, sales, marketing, reservations, training, procurement, technical, licensing and design services. The company operates from regional offices in London, Amsterdam and Berlin and at the beginning of 2005, had 23 hotels open and under development in 7 countries under the Park Plaza Hotels & Resorts and art'otel brands. 

Park Plaza Hotels Europe is the master franchisor of Carlson Hospitality Worldwide for the four-star Park Plaza Hotels & Resorts brand in 55 countries in Europe, the Middle East and Africa. 

Park Plaza Hotels & Resorts is part of Carlson Hospitality Worldwide, a global leader in hospitality services, encompassing more than 1,690 hotel, resort, restaurant and cruise ship operations in 82 countries.

DIFA is a capital investment company and part of the Union Investment Group. The bank manages five open-ended real estate funds. The real estate portfolio includes 210 properties in Germany and abroad. In the last few years DIFA has become well known as a hotel investor. DIFA's hotel investments are part of the upscale business-segment at easily accessible locations in congested urban areas in Germany and international metropolis. In the DIFA portfolio are a total of 19 hotel real estate properties, such as the ‘Schweizerhof’ and the ‘Steigenberger’ in Hamburg, the ‘Courtyard by Marriott’ in Munich and the ‘Marriott Champs-Elysées’ in Paris. The hotel interests cover 9 percent of the overall portfolio of all DIFA funds.

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Contact:

Park Plaza Hotels Europe BV
Caroline Simmerman
Tel. +31 (0) 20 713 8200
csimmerman@pphe.nl
www.pphe.com

DIFA Deutsche Immobilien Fonds AG
Immobilien Marketing, Kommunikation
Dr. Susanne Kaschub 
Caffamacherrreihe 8, 20355 Hamburg
Tel. 040/34919-139, Fax: 040/34919-190
Mail: susanne.kaschub@difa.de
www.difa.de

Also See: Park Plaza Hotels & Resorts London-based partner, Park Plaza Hotels Europe, Opens The Park Plaza Belfast, Formerly The Fitzwilliam International Hotel Belfast / December 2004
Justin Lanzkron appointed as Development Manager for Park Plaza Hotels Europe / November 2004


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