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Four Points by Sheraton Brand Debuts in China
with the Opening of its First Hotel in Shenzhen

-- Four Points by Sheraton Shenzhen will be Brand’s Fifth Hotel in Asia-Pacific and Features
Signature Four Points by Sheraton Four Comfort Bed --

Singapore, Jan. 11, 2005 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has opened its first mid-priced property in China with the opening of the Four Points by Sheraton Shenzhen.   This opening also marks the debut of the Four Points by Sheraton brand in China.

Developed by CAFU Investment (Shenzhen) Company, Four Points by Sheraton Shenzhen is part of Phase I of “Cafu Square”, a multi-complex consisting of residential apartments and a multi-storey retail mall scheduled for completion in 2005.  Phase II will introduce service apartments, additional guests rooms with dedicated Executive Floors, a designated Executive Lounge and personalized check in service.  This will culminate in the realization of a blend of the residential, commercial, retail and entertainment facets in one complex.

“It is with immense anticipation and excitement that we open and launch the first Four Points by Sheraton hotel in China," saidMs. Zhang Lei, General Manager of Four Points by Sheraton Shenzhen. "This new property will undoubtedly raise the international standard of the upper mid scale hotels in the southern region of China and in the immediate market of Shenzhen.  Elegantly designed, technologically wired and innovative in service, the Four Points by Sheraton Shenzhen is primed to meet the demands of the most discerning traveler.”

Four Points by Sheraton Shenzhen is strategically located in the Shenzhen Futian Free Trade Zone, with a panoramic backdrop view of the tranquil hills and natural landscape of the New Territories.  Its proximity to the 24 hour “Huanggang” border crossing to Hong Kong, 45 and 30 minutes respectively from both the Hong Kong and Shenzhen International Airports, easy access to the soon to be completed new convention centre in Shenzhen and bustling city centre near Luohu Railway station makes the hotel very convenient for business and leisure travelers.

Location

Shenzhen is situated in the southern coastal area of Guangdong province, 160 kilometers away from Guangzhou and 35 kilometers from bustling Hong Kong.  As one of the first economic zones and a major industrial and export base for China, Shenzhen is commonly referred by economists as “boomtown” and serves as the southern gateway to mainland China attracting both corporate travelers and visitors with its unique theme parks, varied carnivals and activities.

Facilities

Four Points by Sheraton Shenzhen features 278 contemporary guestrooms inclusive of 21 spacious and luxurious suites.  The suites are furnished with the Four Point s by Sheraton Four Comfort BedSM, 3 telephones with dual lines and high speed Internet access.  The hotel also offers an outdoor heated pool and a state of the art fitness centre. 

Incorporating sheer comfort and modern style with a look that evokes easygoing refinement, the Four Points by Sheraton Four Comfort BedSM, is a signature brand feature with crisp, cotton blend sheets; natural cushioning of feather and down sleeping pillows; ergonomically designed mattress and box spring set; caringly complemented with a pair of large lounging pillows and generously padded comforter. These four points to comfort are designed to pamper the guest and to ensure a comfortable sleep environment.

Showcasing their creative and innovative culinary selection, Four Points by Sheraton Shenzhen is set to overwhelm the senses with a comprehensive range of cuisine in its six dining and entertaining venues – Panash, Taste, China Spice, Out on Six, The Lounge and Taste Café & Deli.  All the outlets are wireless, enabling guests to stay connected all the time.

Highlighting its unique dining concepts are “Panash”, the first PanAsian dining concept restaurant in Shenzhen presenting a blend of authentic flavors and favorites from Japan and the South East Asia region of Malaysia, Singapore and Thailand.  Another highlight is “Taste”, the international restaurant that will invigorate the senses with live cooking stations positioned throughout the restaurant and cooking theatrics, courtesy of the fun seeking Four Points by Sheraton Shenzhen’s Chefs.  The other outlets will be launched in mid 2005.

Also launching in mid 2005 will be over 800 square meters of wireless meeting and banquet facilities with state of the art audiovisual equipment.

Four Points by Sheraton is the mid-scale, full-service hotel brand introduced by Starwood Hotels & Resorts Worldwide, Inc. in 1995.  Four Points by Sheraton, with more than 150136 properties in 16 countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. and was voted the number one mid-priced hotel brand two years in a row by Business Travel News’ “Annual U.S. Hotel Chain Survey.”   Other Four Points by Sheraton hotels in Asia Pacific are found in Chung Ho, Taiwan; Geelong, Port Macquarie and Sydney in Australia.

Guests who stay at Four Points by Sheraton Shenzhen will be able to earn their way towards free travel in Starwood Preferred Guest, consistently rated the best hotel frequency program in the industry focused on ease in earning points and redemption of offers within Starwood Hotels & Resort’s more than 700 participating properties. 

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
 
Contact
Hwee-Peng Yeo
Corporate Communications Manager
Starwood Asia Pacific Hotels & Resorts Pte. Ltd.
(Company Registration No.: 199507702Z)
6 Temasek Boulevard, #40-01 Suntec Tower Four
Singapore 038986
Telephone: +65 63354837
Fax: +65 63354820
Cell : +65 9768 6087
[email protected]
www.starwoodhotels.com


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