| 2004 was a banner year for Luxe Worldwide Hotels (LWH), a unique and
innovative hotel representation company specializing in customized services
for deluxe independent properties worldwide. Luxe announced stellar
expansion and record-breaking revenue increases for the year 2004.
With a 33% portfolio increase in 2004, Luxe now represents 175 members
in key destinations throughout 27 countries. New Luxe members include
six hotels in the U.S. as well as properties in Asia, Australia, Italy,
France and Spain.
Luxe’s resort portfolio also had a remarkable increase with the addition
of two U.S. properties in Colorado, California, as well as outstanding
locations in Argentina, Italy, and Kenya.
| Most recently, Luxe proudly announced
the addition of the prestigious Canyon Ranch wellness resorts in Tucson,
Arizona and Lenox, Massachusetts. A third as yet undeveloped Canyon
Ranch destination in Miami will be added to the Luxe portfolio.
Luxe also saw a substantial increase in memberships in Spain, already
a key player in Luxe’s European portfolio. Spain’s SH hotel chain
partnered with Luxe, adding seven luxurious member hotels in Valencia and
Alicante. Rafaelhotels Ventas (Madrid) and Diagonal Port (Barcelona)
also chose the thriving LWH. In January 2005, they added a third
property in Barcelona, the Piramides.
New representation alliances commencing in January will include hotels
in Paris, Rome, and several other European cities.
Efrem Harkham, Luxe founder, president and CEO, noted, “Our new Luxe
members chose us over our competitors because they recognized our ability
to customize our services to their unique needs.” He added, “The
Luxe team prides itself in its ability to anticipate and answer the exceptional
needs of independent hotels.”
Harkham, also a hotel owner, formed Luxe Worldwide Hotels in 1999 when
he himself was seeking a representation company and could find no provider
on the market equipped or willing to focus on unique client needs.
Successful marketing services plus room night and revenue gains are
Luxe’s winning combination! Luxe reports a 32% increase in GDS production
and an astounding 71% increase in Internet production in comparison to
2003. As a result, overall company revenues increased by more than
200% and Luxe members have witnessed occupancy increases between 25% and
275%.
With the end of 2004 marking their first year of Luxe membership, several
properties reported their largest-ever room night and revenue gains.
As an example, Mallorca’s Hotel Bon Sol saw unprecedented results…a 1260%
increase in room nights complimented by an outstanding 1650% boost in room
revenues. |
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Canyon Ranch
Tucson, Arizona
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Canyon Ranch
Lenox, Massachusetts
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Morongo Casino Resort and Spa
Cabazon, California
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Whitesands
Mombasa, Kenya |
ADR increases are also a Luxe advantage. Marking his hotel’s one-year
relationship with Luxe is Morris Moinian, owner of New York’s Dylan Hotel.
“I switched to Luxe at the end of August 2003 and had the best September/October
in the history of the hotel,” stated Moinian. “Luxe has what it takes
to drive my occupancy and revenue up.” Dylan Hotel further cited
a 238% occupancy increase for 2004 with revenues jumping by 251%.
 Harkham
sums up the reason for Luxe’s incredible 2004 quite simply. He noted
“We win our member relationships and we keep them, because we don’t just
promise results…we deliver.”
2004 is proof positive.
Luxe Worldwide Hotels headquartered in Los Angeles, California, is a
premier representation company of independently owned and operated
hotels situated in prominent international locales. Luxe provides
global sales, reservations, marketing and eBusiness services to hotel members
worldwide. Discover Luxe Worldwide Hotels at www.luxehotels.com
or contact the Luxe corporate office in Los Angeles, CA at 310-440-3090. |