Hotel Online  Special Report

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The Carino Collection celebrates the Growth
of its Brand, Looks Ahead to 2005

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CARINO�s Annual Meeting in NYC Focuses on New Member Services, 
Expanded Geographical Representation, Leisure Travel Capabilities
and New Staff

NEW YORK, January 25, 2004 � Solidifying its standing as the hotel industry�s leading sales representation company, close to 100 members and associates of the CARINO Collection celebrated the success and growth of the brand at the Company�s third annual meeting at The Yale Club in Manhattan. 

The meeting included individualized sales calls for CARINO members; a review of the brand�s growth and accomplishments in 2004; panels and guest speakers including some of the industry�s foremost experts and corporate decision-makers; analysis of new markets and opportunities for 2005, and a gala reception for clients at Manhattan�s Brasserie restaurant.  Sponsors of the event included Carey Limousine and JetBlue Airways.

Accomplishments of 2004 

In 2004, CARINO grew into a true worldwide brand, including:

  • Growing the Company�s member portfolio to more than 60 luxury and distinctive hotels. 
  • Expanding membership to 48 cities and eleven countries. 
  • Gaining rapid market acceptance for the Company�s acclaimed SalesConnect? software, currently in use by dozens of luxury hotels and a growing number of hotel brands around the world. 
  • Adding a focus on leisure hotels to its well-established track record as the leading representation company for corporate, group and business travel.
  • Adding key corporate and field staff to further enhance the brand�s member service capabilities.
President Joe Carino said, �2004 was a �break-out� year for us, as our investments in cutting-edge sales technologies, tools and member support personnel began to pay off.� He concluded, �We were pleased to welcome new members and reaffirm our long-term member relationships at our annual meeting, which charted a course for 2005 - the year in which the CARINO Collection will further distance itself from the competition as the leading representation company and one of the leading industry brands worldwide.�

Personalized member services provided by the CARINO Collection include:

  • Real-time, web-based sales strategy tool
  • Global and regional sales office support
  • Customized sales support 
  • Marketing support via cooperative marketing opportunities and negotiated packages to support key distribution partners
  • Clearing, holding and reserving space for special accommodations
  • Exclusive CARINO Concierge Desk to assist with special needs
  • Ability to �private-label� SalesConnect 2.0� for hotel groups
Additional NYC-Based Member Sales Support

At the meeting, CARINO announced the addition of Brian Davey as Regional Sales Manager, based in New York City.  Davey will be responsible for developing business in the group and high-end leisure markets in the Northeast and will report directly to CARINO�s Colleen McCollum, Director of Sales, and Kim Segal, Director of Group Sales.

Carino called Davey �a welcome addition to the CARINO team, and further evidence of our commitment to serving members through the industry�s most experienced, effective and professional sales support network.�

Davey joins CARINO from the Westminster Hotel in Livingston New Jersey, a CARINO member hotel, and has had additional management experience in sales, food and beverage and hotel operations. He received a B.S. in Hotel Administration from New Hampshire College and an MBA from Southern New Hampshire University. 

About SalesConnect 2.0

SalesConnect2.0TM is CARINO�s proprietary, real-time web-accessible database of corporate, leisure and group account information.  It enables hotel sales departments to maximize sales potential by accessing real-time, up-to-date contact and business profile information and historical travel statistics, on existing and potential clients. SalesConnect2.0TM is the only truly end-to-end  sales system, in which call reports and traces are integrated in real time, creating the hotel industry's first interactive, online data mining strategy tool.

About The CARINO Collection

The CARINO Collection is the only sales representation company that provides a centralized customer database, RFP tools and sales and marketing support for luxury  hotels and resorts worldwide.  With offices in New York, Los Angeles, London, Washington, D.C, and Philadelphia, CARINO is a full service sales and customer information company dedicated to assisting hotels with the sales process. For further information, visit us at www.carinocollection.com or contact Peter Kressaty at [email protected] or (212) 808-6590, fax (212) 808-6507.


 
Contact:

Michael Frenkel
MFC PR
212.808.6556
[email protected]

Also See: The Carino Collection Announces the Date for its Annual Meeting and Projects Another Year of Record Setting Growth / November 2004
Colleen McCollum of the CARINO Collection Named Member of Board of Directors of Corporate Travel Association of New York / July 2004
The Carino Collection Adds RockResorts to its Growing Client Roster / July 2004


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