Tiburon Hospitality Management Exposure
|Carefree, AZ - February 28, 2005 - In just two short years of
taking over the management of its three destination resorts, Tiburon Hospitality
Management has garnered more than $26 million dollars in estimated publicity
value for its properties.
ďOne of our key strategies for THM in repositioning the properties was to aggressively pursue the print and broadcast media contacts who we knew would be able to provide maximum exposure to the travel and leisure markets while still maintaining a strong presence in the hotel and meeting trades. And Carol has done a stellar job of driving this effort,Ē said John Davies, vice president of sales and marketing for Tiburon.
Tiburonís other two properties, Ocean Place Resort & Spa on the Jersey Shore (www.oceanplaceresort.com), and Carefree Resort & Villas in Carefree, Arizona, http://www.carefree-resort.com/ have also played host to or have been featured by The Travel Channelís Vacation Home Search, The Learning Channel, ESPN2, MSNBC, CNBC and Headline News. In addition, Tiburonís public relations effort focused heavily on pitching and securing more than 93 qualified freelance and travel media visits to the three resorts.
Baetzel also credits Tiburonís public relations successes to the long-term partnership they have with the companyís advertising agency, The Starmack Group, out of San Diego. They work closely in determining each resortís annual media plans and strategies and combining those efforts with additional editorial opportunities.
Editorial placements have included Conde Nast Traveler, Travel & Leisure, Travel & Leisure Golf, US Weekly, New York Daily News, New York Times, Sunset Magazine, Successful Meetings, The Record, New York Post, Spa Magazine, Golfweek and Corporate & Incentive Travel to name a few.
Tiburonís PR effort also focused on cultivating and developing relationships with the local chambers of commerce and convention and visitors bureaus in each of its resorts respective cities to ensure participation with incoming media fams and events, as well as hosting individual writers visiting those destinations. ďDeveloping solid relationships with the local CVBs and chambers is a key element in securing media exposure not only for the host city but for the resorts as well. Itís a win win situation for both partners,Ē said Baetzel.
Headquartered in Carefree, AZ, Tiburon Hospitality Management manages three award-winning destination resort properties including the 360-room Carefree Resort & Villas in Carefree, AZ; the 220-room Daufuskie Island Resort & Breathe Spa off Hilton Head Island, SC; and the 254-room Ocean Place Resort & Spa in Long Branch, NJ. For further information, visit the website at www.tiburonhospitality.com.
Director - Public Relations
|Also See:||Interactive Sites and Tiburon Hospitality Management See Web Bookings Soar by 136% / February 2005|
|Tiburon Hospitality Management Website Receives Prestigious Adrian Award / February 2005|
|Tiburon Hospitality Management Aggressively Pursues Travel Industry Market / January 2005|
|Tiburon Hospitality Management Poised for Growth in 2005 / January 2005|
|Thomas Haas Appointed Corporate Director of Food and Beverage for Tiburon Hospitality Management / June 2004|
|Melissa Morales and Kimberly Freer Appointed to Corporate Director Positions for Tiburon Hospitality Management / September 2004|
|Hans Mulders Appointed General Manager of the 254-room Ocean Place Resort & Spa / January 2004|