|MCLEAN, VA (Feb. 17, 2005) – Addressing the unique needs of the airline
and hotel contracting segment of the marketplace – a highly specialized
market segment for hotels – the Hospitality Sales & Marketing
Association International (HSMAI) is presenting the second annual HSMAI
Airline & Hotel Contracting Strategy Conference in Phoenix, AZ March
2-4, 2005 at the Crown Plaza Phoenix Airport.
The program is designed to facilitate communication and understanding
between the hotel and airline industries as it relates to managing airline
crew and distressed passenger agreements. Airlines have unique needs
for hotel accommodations, and in a sellers market, carriers are looking
to work with hotels. Hotels interested in selling to and servicing
this highly specialized market segment need to stay abreast of the constantly
changing dynamics of the airline industry. As both industries are currently
under severe pressure for profits and cost savings, better communication
between these managers should lead to greater efficiencies on both sides.
This exclusive forum will be a results-oriented, educational and information
packed day-and-a-half event, with keynote addresses, panel discussions
and break-out brainstorming sessions. National sales managers of
hotel corporations and management companies, as well as management at individual
hotels in key airport markets, are encouraged to attend.
Last year, 21 airlines participated in the event. This year, 20
airlines have already confirmed their attendance and another eight carriers
are planning to attend. They include international, legacy, freight,
low-cost, and regional carriers: Air New Zealand, Alaska Airlines, America
West Airlines, ATA Airlines Inc., British Airways, Capital Cargo Int’l
Airlines, Cargojet/Starjet Canada, Chautauqua Airlines, Inc., Delta Airlines,
FedEx, Frontier Airlines, Hawaiian Airlines, Horizon Air, Jazz Air Inc.,
JetBlue Airways, KLM Royal Dutch Airlines, Northwest Airlines, TACA International,
United Airlines, and Qantas.
Hotels can choose to participate at three levels:
Gold Level: One full conference registration; ownership to a workshop table
over the duration of the conference; exclusive branded sponsorship of one
of the scheduled events; company or logo recognition on all printed materials
including invitations, handouts, and on-site signage as well as all electronic
marketing materials regarding the event, including the HSMAI web site;
company or logo recognition in all pre and post press announcements and
public relations activities; and an opportunity to address a general session.
The cost is $2,295 for HSMAI members and $2,495 for non-members.
Silver Level: One full conference registration and ownership to a workshop
table for the duration of the conference. Cost is $1,295 for HSMAI
members and $1,495 for non-members.
Bronze Level: $795 for HSMAI members and $995 non-members, which includes
conference attendance only.
The final agenda includes:
Qualified airline management’s registration fee will be complimentary.
|Wednesday, March 2, 2005
8:00pm-10:00pm Icebreaker Welcome Gathering
Thursday, March 3, 2005
7:30am-8:30am Continental Breakfast
8:30am-9:00am State of the Airline Industry
9:00am-9:30am State of the Hotel Industry
Hot Topics 1-5
This candid discussion period will be comprised of five mini-sessions
(see below). During this time, our expert panelists will share their viewpoints
on what’s changed from previous years in the areas of accounting, contracting,
security, taxes, and transportation. At the conclusion of the forum, participants
will be asked to vote on three out of the five ‘hot topics’ to be entered
into the 2005 Super Solutions Bowl.
Hot Topic 1: Accounting
10:00am-10:30am Hot Topic
10:45am-11:15am Hot Topic
11:15am-11:45am Hot Topic
11:45am-12:15pm Hot Topic
2005 Super Solutions Bowl
Breakout groups will brainstorm solutions to selected issues and present
to conference group. Super solutions will receive recognition at the awards
luncheon on Friday, March 4, 2005.
Super Solution 1
Super Solution 2
Super Solution 3
Visit with conference sponsors at their branded workshop tables and
learn more about their unique offerings. Don’t forget to stop by the HSMAI
table and become a part of the “Big Business Card Book.”
Lounge Talk & Song
Unwind at the end of the day with a cool beverage, light snacks and
some competitive entertainment!
Friday, March 4, 2005
8:30am-9:30am ‘An Easy Guide
to Bankruptcy’ Pierre Murphy, Attorney at Law, Washington, DC, will
provide a straightforward overview to understanding bankruptcy.
9:30am-10:15am ‘My Unique
Needs Forum’- Part One
Interactive breakout groups will have the opportunity to enter into
discussion with other participants from a similar type of carrier. Carrier
type will include international, legacy, freight, low- cost, and regional
‘My Unique Needs Forum - Part Two
A continuation of breakout discussion focusing on solutions.
‘HSMAI Toolkit- A Recipe for Success’
Learn more about creatively managing change, effective communication,
and time management during this motivational presentation by author and
speaking professional, Mr. Edward E. Scannell, C.S.P., C.M.P.
Here we’ll recognize the ‘best of the best’ in both industries. In addition,
our lunch sponsors will provide an informative twist to close out our conference.
“The airline market segment is the only one that does not have a face-to-face
event that brings together buyer and sellers,” states Robert A. Gilbert,
CHME, CHA, president and CEO of HSMAI. “The HSMAI Airline & Hotel Contracting
Strategy Conference brings together these powerful industries to intimately
and candidly discuss and debate issues and ideas, and identify solutions.”
HSMAI extends its thanks to Silver Sponsors: Driftwood Hospitality Management,
Interstate Hotels & Resorts, and Hampton Inn Boston Logan Airport as
well as its Conference Partner: InterContinental Hotels Group.
HSMAI is an organization of sales and marketing professionals representing
all segments of the hospitality industry. With a strong focus on
education, HSMAI has become the industry champion in identifying and communicating
trends in the hospitality industry, and bringing together customers and
members at 15 annual events. Founded in 1927, HSMAI is an individual
membership organization comprising nearly 7,000 members worldwide, with
38 chapters in the Americas region.