RSS Technology For Lake Austin Spa Resort
|Bethesda, MD, February 2005 - E-site Marketing recently launched its
first application leveraging RSS (Real Simple Syndication) technology for
the online boutique store developed as part of the new Lake Austin Spa
Resort website. The new RSS technology employed on the website has generated
significant increases in website traffic, Search Engine rankings and online
RSS technology is a format that websites and blogs can utilize to effectively syndicate content. RSS enables the announcement and promotion of updates to website content by dynamically creating a "feed" that can be pushed to RSS readers such as My Yahoo!, Bloglines or NewsGator. This technology allows marketers to deliver frequently updated content and information to targeted customers who subscribe to receive these feeds.
The Lake Austin Spa Resort online boutique, which provides the property with an additional means of generating revenue through the website, enables customers to bring part of the Lake Austin Spa Resort experience to their own home by purchasing signature products such as bath and body products, resort logo items and gift certificates online.
The RSS technology allows the Lake Austin Spa Resort website and store visitors to “subscribe” to the RSS feed from any reader that accepts these feeds. As the boutique updates its inventory, the listing of products is updated and time stamped much the same way as news feeds from CNN or ESPN are updated in the various portals like Yahoo!, MSN and AOL.
In addition to providing a great way to bring visitors back to the website on a regular basis and grow customer loyalty, the Search Engines are currently ranking any RSS powered content very highly. Along with blogging, this new technology has taken the Internet by storm and subsequently, is now a major influencer on website rankings with the various Search Engines (Google, Yahoo!, MSN etc).
According to Brad Ellis, Executive Director of Sales and Marketing at Lake Austin Spa Resort, “within one month of launching the new website and online boutique, we generated approximately $30,000 in online store sales, website traffic doubled, and the store ranked number one out of 256,000 results in Yahoo! for an extremely popular search term. This new RSS technology employed on our website achieved traffic increases and Search Engine rankings that typically would have taken months for us to realize.”
“In addition to use for an online store, the application of the RSS technology to distribute promotions and special offers directly from the website to “syndicated” or subscribing customers is significant,” according to Felix Laboy, president and CEO of E-site Marketing. “As restrictions on email marketing increase, this is a great way to unobtrusively get your promotions to a wide base of opt-in users.”
To learn more about how RSS can be applied to market your hotel online contact E-site Marketing.
About E-site Marketing
About Lake Austin Spa Resort
|Also See:||ClubResorts Selects E-site Marketing as Website Development and Internet Marketing Partner / November 2004|
|Use Look-to-Book Ratios to Monitor Online Distribution Channels and Your Competitive Set / October 2004|
|RezTrack™ Offers New Product To Measure Hotel Web Activity, ROI / June 2004|
|E-site Marketing Wins Big with HSMAI's Golden Click Awards / March 2004|
|E-site Marketing Announces New Clients and Record Growth in 2002 / March 2003|
|E-site Marketing Delivers Maximum Return on Investment for Destination Hotels & Reorts / March 2003|
|Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002|
|Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002|
|Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000|