| NEW YORK, Oct. 18, 2004 - It's Zagat time of year -- the Zagat Survey
2005 New York City Restaurant Guide has just been released. The results
of the guide show the New York dining scene in its most revolutionary year
since the Survey began in 1979. Despite the demise of many of the city's
oldest and most renowned classic French restaurants, the industry has greatly
improved and diversified. This year, 226 restaurants opened compared to
only 93 closings, representing a 30% increase over last year's openings.
Forty-five percent of surveyors say they are spending more on dining out
than last year. This is reinforced by the fact that 59% of all meals
are now eaten, or prepared, outside the home.
"This
is undoubtedly the single most important year in dining since the Survey
began in 1979," said Zagat Survey co-publisher Tim Zagat. "With the
closing of old-guard and once indomitable French restaurants like La Caravelle,
La Cote Basque and Lutece, New York City is embracing a new generation
of eateries. It's fair to say that many of the new entrants, particularly
the Asian eateries, are more interesting, innovative and beautiful, while
also more fun, than the established places that preceded them."
The 26th edition of the guide covers 1,945 restaurants in New York City
including 236 in the surrounding boroughs. These restaurants were tested
and tasted by a record 30,277 avid local restaurant-goers who used Zagat
Survey's signature 30-point scale to rate Food, Decor and Service.
The guide also reflects the estimated cost for a meal including beverage
and tip.
Key Findings and Trends:
-
Marginal Inflation - According to the new Survey, New Yorkers dine
out an average of 3.3 times per week. Meanwhile, the cost per meal increased
a mere 1%, with the average check now at $37.45. This conforms to
a quarter century trend of average meal costs remaining below the inflation
rate of the Consumer Price Index. NYC is still the price leader in the
U.S., well above the national average of $31.51. However, New Yorkers
should be relieved to know that their hometown is still a bargain compared
to Paris ($62), London ($64) and Tokyo ($71).
-
The $300 Tab - Despite the cost per meal remaining relatively flat,
a growing contingent of NY restaurants report averages well above $100
per person including Daniel, Kuruma Zushi, per se, Alain Ducasse (now at
$191) and the city's new undisputed cost leader, Masa, the 26-seat sushi
den in the Time Warner Center, where the prix fixe starts at $300.
-
Rating the Scene - For the first time, Zagat Survey asked reviewers
to rate New York City's dining scene as a whole. Participants said
the city deserved a top-notch 27 out of 30 for Choice/Diversity and a solid
23 for Creativity. As for Hospitality, NYC's restaurants rated a
mediocre 14, more proof that service continues to lag behind food quality,
while Table Availability was given a paltry 13. In short, New Yorkers
report that they love their restaurants, if they could only get in and
get served.
-
Grocery Shopping? - A year ago, The Grocery, a spare storefront
in Brooklyn, earned a Food rating of 28 placing it among eateries like
Bouley and Jean Georges. As for this year's rising star, Colin Alevras'
Tasting Room, an unpretentious, off-the-beaten-path East Village American,
received a 27 for Food, putting it ahead of Veritas, Cafe Boulud and Aureole.
Showing the growing strength of the outer boroughs, places such as Blue
Ribbon Sushi, Di Fara, Garden Cafe, Grimaldi's, Roberto's, Saul and Trattoria
L'incontro all earned enviable Food ratings of 26 or higher. For the 21st
consecutive year, Williamsburg's Peter Luger has been crowned #1 for steak.
-
Vertical Dining - The most exciting restaurant destination comes
as no surprise to foodies. Drawing such standouts as Asiate, Bar Masa,
Cafe Gray, Masa, per se, V Steakhouse and the shop-out, take-in Whole Foods
Cafe, the Time Warner Center sets a new standard for vertical culinary
real estate. Still to come are Chicago's Charlie Trotter and Thomas Keller's
Bouchon Bakery.
-
Carb-Counting Carnivores - NYC steakhouses are having a banner year
with 36% of surveyors saying they are currently on or have tried an Atkins-like
low-carb diet. This may account for the jump in Popularity of Peter Luger
and Sparks, which leapt from #9 and #45 in 2004 respectively to #6 and
#26, while BLT Steak and Wolfgang's Steakhouse appear among this year's
Top 10 Newcomers.
-
Phone First - While the Internet has made restaurant browsing far
easier, most diners have yet to rely on the Web for booking a table.
Nearly five years after the introduction of several major e-reservation
systems, only 7% of surveyors say they make their reservations online.
A majority (80%) still book first by phone and 13% throw caution to the
wind heading out without a reservation.
-
Credit Card Hostage - It may be common practice, but New Yorkers
still balk at having to provide a credit card number for the privilege
of making a dinner reservation. Forty-nine percent of surveyors say
they give their card "begrudgingly," while 20% say the policy makes them
change their mind about eating in a restaurant that requires it.
2005 Top Rated Restaurants:
[ ] = 2004 Survey's position
( ) = 2005 Rating - Based on Zagat
Survey's 30-point scale
Most Popular
Restaurants making impressive moves in popularity this year include
Bouley, jumping four spots to #8, and Tom Colicchio's Craft, up eight to
#15. Among new faces in the Top 50: Fiamma Osteria (#50), Pastis
(#48), Saigon Grill (#45), L'Impero (#35) and 'Cesca (#33). Among
those losing their hold among diners: Nobu, slipped five notches to #10,
Picholine, down 11 to #29, and Le Cirque 2000, fell from #28 to #37.
1. Gramercy Tavern [2]
2. Union Square Cafe [1]
3. Daniel [3]
4. Gotham Bar & Grill [4]
5. Blue Water Grill [6]
6. Peter Luger [9]
7. Babbo [8]
8. Bouley [12]
9. Jean Georges [7]
10. Nobu [5]
Top Food
Lest anyone think that the sun has set on French food, consider that
five of this year's Top 10 are French, including the three frontrunners
sharing power 28's for cuisine. Returning as #1 is Le Bernardin,
the "transcendent seafood" temple in the hands of chef Eric Ripert and
co-owner Maguy LeCoze. Meanwhile, Bouley, which dominated Zagat Survey's
Food ratings from 1991 to 1996, has charged back to #2. Although too new
to qualify for Zagat Survey's Top lists, per se earned 29 ratings for Food,
Decor and Service, the only restaurant to receive a triple 29 in the history
of the NYC Survey.
1. Le Bernardin (28)
2. Bouley (28)
3. Daniel (28)
4. Gramercy Tavern (28)
5. Sushi Yasuda (28)
6. Nobu, Next Door (28)
7. Nobu (28)
8. Jean Georges (27)
9. Peter Luger (27)
10. Alain Ducasse (27)
Top Decor
Curiously, as New York dining continues to trend more informal, the
restaurants themselves are dressing up. Three newcomers made the Survey's
Top 10 for Decor: Asiate, Matsuri and Spice Market (overtaking Four
Seasons). Had they opened earlier, two other rookies would surely have
muscled into the Top 10: per se, featuring the $15 million handiwork
of Adam Tihany, and Megu, a multi-level Japanese in TriBeCa centered around
a five-foot Buddha ice sculpture that is replaced daily. In contrast to
the past, there are only four restaurants left that require jackets and
ties (Alain Ducasse, La Grenouille, Rainbow Room and 21 Club).
1. River Cafe (28)
2. Danube (28)
3. Daniel (28)
4. Spice Market (27)
5. Four Seasons (27)
6. Asiate (27)
7. Alain Ducasse (27)
8. La Grenouille (27)
9. One if by Land (27)
10. Matsuri (27)
Top Service
A new name ascended to #1 for Service - Alain Ducasse, the "sumptuous"
French showplace in the Essex House Hotel. Surveyors describe its wait
staff as meticulous but "unpretentious," and like knowing that the table
they get is "yours for the night."
1. Alain Ducasse (28)
2. Le Bernardin (27)
3. Daniel (27)
4. Gramercy Tavern (27)
5. Chanterelle (27)
6. Four Seasons (27)
7. Bouley (26)
8. Jean Georges (26)
9. March (26)
10. La Grenouille (26)
Top Newcomers
After dipping in the wake of 9/11, restaurant openings are significantly
up. In contrast to last year's count of 174 noteworthy newcomers,
this year's 226 marks a dynamic 30% gain.
1. Biltmore Room (25)
2. davidburke/donatella (25)
3. Hearth (24)
4. Casa Mono (24)
5. Sumile (24)
6. Wolfgang's Steakhouse (24)
7. BLT Steak (24)
8. Megu (23)
9. Matsuri (23)
10. Public (23)
Best Buys
Lest anyone think that NYC is only made up of pricey, high-end restaurants,
the 2005 guide lists 100 of the best values and over 100 prix fixe deals.
There are a number of top places where you can enjoy a three-course lunch
for $20, including Aureole, Jean-Georges, L'Ecole, San Domenico, Sushi
Yasuda and Vice Versa among others.
1. Mama's Food
2. New Bo-Ky
3. Zaytoons
4. teany
5. Big Wong
6. Joya
7. Penelope
8. Pump
9. Bereket
10. La Taza de Oro
The Zagat Survey 2005 New York City Restaurant Guide was edited by Curt
Gathje and Carol Diuguid and coordinated by Larry Cohn. The 286-page
book ($13.95) is available at bookstores and other retail outlets, through
zagat.com or by calling toll free at 888-371-5440.
About Zagat Survey, LLC
Zagat Survey is the world's leading provider of consumer survey-based
leisure content. With more than 250,000 surveyors, Zagat Survey rates and
reviews restaurants, hotels, nightlife, movies, music, golf, shopping and
a range of other entertainment categories. Zagat content is available
in print, on the Web, on the Palm and Pocket PC operating systems, on mobile
phones, and on TV and radio. For more information, visit zagat.com.
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