|Scottsdale AZ (October 22, 2004) -- With new
owners, the Golden Nugget Las Vegas needed a complete renovation of its
website and navigation structure to align it with the marketing goals for
the property, particularly in the area of web strategy. Golden Nugget chose
Interactive Sites for the assignment and the new website www.goldennugget.com
launched three weeks ago.
With new owners from a thirty-something, martini-and-cigar demographic the new website was design to reflect a 'Rat Pack' marketing position in both design and dynamics. Constantly-renewed content and up-to-the-second information is key to the marketing strategy and therefore to the website.
“The most important reason we chose Interactive Sites over the other proposals we solicited is that only they have a true content management system,” said Chris Stacey, Internet Marketing Consultant for the resort. “It is absolutely essential to our web strategy to be able to update the website instantly. We can get things done on our time instead of on some web designer's schedule. It gives us tremendous flexibility.” Stacey, who approached Interactive Sites for the job based on his previous experience working with them on another resort casino's Internet presence, said, “The best thing about Interactive Sites is that they're a web engineering firm before they're an award winning web design firm.”
“We are proud to be an integral component of the newly revived Golden Nugget. It means so much to our firm to continue to be part of the ever expanding Las Vegas market,” said Michael Waltman. “To have the opportunity and to be recognized by the Golden Nugget for our expertise and our experience is an honor - the property is a Las Vegas icon.”
Interactive Sites is a leading company in developing web based products exclusively for the hospitality industry worldwide. Interactive Sites has been providing web-based products and services for the last ten years to more than 12,000 hotels, resorts and casinos. Working with owning, managing, franchise, referral, independent and casino companies, Interactive Sites’ clients range from limited service hotels to the most luxurious hotels and resorts in the world.
Interactive Sites (www.interactivesites.com) provides web-site design and development, content management (I-Sites CMS™), online groups & meetings management applications (PlanIt Online™, ShareIt Online™), search engine marketing and optimization, permission based e-mail marketing service (I-Promotions™)and a third-party vendor booking service for hotels (VIBE™).
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|Interactive Sites' Mayan Resorts Website Produces Results for Mexican Vacation Real Estate Leader / May 2004|
|Interactive Sites Delivers New Grand Cypress Website Managed Entirely by the Hotel / January 2004|
|Interactive Sites Produces Results for The New York Palace Hotel Web Site / December 2003|
|Interactive Sites To Provide Private-Label Sales Referral System to Wyndham International / March 2003|
|Interactive Sites to Transform The Breakers Website / Oct 2002|
|HubX and Interactive Sites Form Strategic Partnership / Aug 2002|