Place in Americana; Tracing the 52-year
History of Holiday Inn
|ATLANTA, Oct. 19, 2004 - The renowned Holiday Inn® green-striped
towels have wrapped wet swimsuits, priceless antiques and countless souvenirs.
In a pinch, they have also served as diapers, band-aids and security blankets.
True accounts of the Holiday Inn brand's iconic green-striped towels come to life in About the towels, we forgive you: Absorbing Tales of Borrowed Towels -- a full-color coffee table book that traces a 52-year history of Holiday Inn through stories from guests who have "borrowed" its towels. Proceeds from the book sales will benefit Give Kids The World, a non-profit resort for children with life-threatening illnesses, which was founded in 1986 by Holiday Inn franchisee Henry Landwirth.
"This book is not as much a celebration of the Holiday Inn towel as it is a celebration of the very people who possess them," said Mark Snyder, senior vice president, brand management, Holiday Inn Hotels & Resorts. "The towels are physical reminders of fond and special memories that live on in the hearts and minds of their owners."
Recognizing the towel-borrowing trend as guests' affinity for the beloved brand rather than petty theft, Holiday Inn gave the world a chance to tell its Holiday Inn towel stories by declaring Aug. 28, 2003, "Towel Amnesty Day." For every towel story shared, Holiday Inn donated and matched one dollar to Give Kids The World. The response was overwhelming as thousands of people wrote to share their experiences.
About the towels combines these true, poignant stories with a photographic history of Holiday Inn to create a humorous and reflective look at the brand's legacy and the hotel towel that has earned a permanent place in Americana.
Of the stories included in the book, topics range from the humorous to the touching.
"After college I headed west and
stayed at Holiday Inns across the
"Ironic our towel was borrowed
after leaving Give Kids the World. My
Peter Greenberg, travel editor of NBC's "Today" show and the author of Hotel Secrets from the Travel Detective, wrote the foreword for the book and admits that even he has Holiday Inn towels, which conjure up memories of a "particularly interesting" business trip in 1972.
Copies of About the towels are available at www.holiday-inn.com/towels beginning today. Once again, the Web site will include a forum for people to share their towel stories -- how they got them and where they've been all these years. For every story collected, Holiday Inn will donate one dollar to Give Kids The World. In addition, the first 1,000 people who purchase the book will receive a limited-edition Holiday Inn keepsake hand towel. About the towels, we forgive you: Absorbing Tales of Borrowed Towels retails for $25.00.
About Give Kids The World
About Holiday Inn
Holiday Inn Hotels and Resorts
|Also See:||Holiday Inn Wants Confessions, Declares Amnesty Day for Towel Snatchers / August 2003|
|Kemmons Wilson Dies at Age 90; Established First Holiday Inn Hotel in 1952 / Feb 2003|