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 The Royal Lagoon Hotel Dongguan Rebranded
to Sofitel Royal Lagoon Dongguan
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BANGKOK, 10 November, 2004 - Leading hotel group, Accor, has introduced its prestigious Sofitel brand to China's vibrant Guangdong province with the rebranding of the Royal Lagoon Hotel Dongguan to Sofitel Royal Lagoon Dongguan.

The hotel offers guests a unique urban resort environment right in the commercial heart of bustling Guangdong province, catering to the needs of business travelers while featuring some of the best leisure and recreational facilities in the region. It is surrounded by perfectly manicured gardens of picturesque Hu Ying Park and is adjacent to the 36-hole Hill View Golf Club.

All of the 268 rooms and suites at Sofitel Royal Lagoon Dongguan have private balconies with panoramic views of the nearby park and lake. It stands out as the only five-star hotel in Southern China to feature a 30,000sqm outdoor water park, in addition to an expansive 2,600sqm pool, one of the largest in Guangdong province, and an indoor pool ideal for all seasons. 

Other recreational facilities include a spa; two fitness centres, two outdoor floodlit tennis courts, and squash court. There are also mahjong rooms, snooker and billiards, children's playground, jogging track and bike trail.

The hotel's 22 meeting rooms and 950sqm Royal Ballroom also makes Sofitel Royal Lagoon Dongguan one of the region's leading venues for conventions, meetings and incentive trips.  The adjacent Royal Convention Centre accommodates up to 600 delegates and is supported by a multi-language simultaneous translation and computerised lighting system.

For exceptional dining experiences, guests can choose from a diverse selection of six restaurants and bars including classic Chinese cuisine at the Fragrant Pavilion, BB's Brazilian Barbeque at Churrascaria, buffets at Café Royal, international fare at Garden Bistro or cocktails at Mardi Gras Jazz Bar.

Accor Senior Vice President - Asia, Reggie Shiu, said the hotel was an important addition to the group's growing Sofitel network in China.

"Overseas and Hong Kong business travellers form the main market for Sofitel Royal Lagoon Dongguan due to its close proximity to the two special economic zones in Shenzhen and Hong Kong.

"By planting the Sofitel flag on this hotel Accor should enjoy increased brand awareness around China as business travellers from these two regions frequently travel around the country."

The hotel is Accor's ninth Sofitel in China after the high profile openings of Sofitel Boao, Sofitel Westlake Hangzhou and Sofitel Wanda Chengdu during 2003. This latest addition will give Accor a current commitment of 33 hotels under management around China by the beginning of 2005 under its Sofitel, Novotel and Ibis brands.

Throughout the course of the last four years, Sofitel has become a benchmark for brand expansion in the luxury hotel market with the prestigious openings of Sofitel New York, Sofitel Paris Bercy, Sofitel Tokyo, Sofitel St James London, Sofitel Palm Beach Marseille, Sofitel Chicago Water Tower, Sofitel Lafayette Square Washington D.C., Sofitel Marrakech, Sofitel Silom Bangkok, Sofitel Montréal , Sofitel Buenos Aires, Sofitel Budapest, Sofitel Nicolas de Ovando (Dominican Republic), Sofitel Boao, Sofitel Chengdu and Sofitel Jin Jiang Oriental Pudong Shanghai in China.

The strategic development of the brand continues into 2004 with a number of new properties, including, amongst others,  Sydney (Australia), Venice (Italiy) , Marbella (Spain), Agadir (Morocco) and  6 new addresses in China including  Sofitel Royal Lagoon Dongguan (facing Hong-Kong) and Sofitel Grand Park Hefei (North East of Shanghai).

More than 20 Dorint Sofitel hotels are enriching the Sofitel network with new addresses in the major cities and the leading holiday resorts in Germany, Netherlands, Austria and Spain (Balearic Islands).

Sofitel is the prestige brand of Accor hotels, with more than 180 properties that bring a unique French "art de vivre" to prime locations around the world.

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Contact:
Tom Racette
Manager PR and Communications - Asia
Tel: (662) 659 4535
e-mail: Tom.Racette@accor.com
Also See: A Cut Above the Rest; The Royal Lagoon, Recent Addition to the Zenith Family of Hotels / April 2002
Shenzhen Idea Industry Development Co Ltd Appoints Accor to Operate the 200-room Novotel Bauhinia Shenzhen / February 2004


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