Increase in RevPAR Since Management
Takeover by Richfield
Division generates quick upturn in RevPAR and profits for this California
Hilton Garden Hotel brand
DENVER — November 30, 2004 — If you want to be
a leader in revenue per available room within your competitive set, then
perhaps it’s time to enlist the services of Richfield Hospitality and its
dedicated Revenue Management and e-Commerce Division. In the first four
months after taking over management of the property, the San Leandro (Calif.)
Hilton Garden Inn achieved a 138.8 percent RevPAR index, placing it in
the No. 3 position among Hilton Garden Inn hotels in the Pacific Northwest
Secret to success
One way that Richfield immediately began to build awareness, occupancy and average daily rate for the property among the San Leandro and Oakland business market, and build top-line revenue for its owner, was with customized cross-selling techniques and specialized marketing initiatives.
“For more than 30 years, Richfield has worked side-by-side with franchisors and hand-in-hand with hotel owners to deliver heightened profits and increased asset value,” said Aik Hong Tan, Richfield president. “Our understanding of the various franchise systems has lead to our success in maximizing our clients’ return on investment through the various brand programs and initiatives.
“Likewise the expertise held by our dedicated
Revenue Management and e-Commerce Division helps to make an immediate impact
on revenues for our client hotels,” Tan said. “This group streamlines the
distribution management and rate optimization of existing channels, such
as the global-distribution systems, proprietary Web sites, and third-party
Internet providers for both our branded and independent hotels. They also
use Richfield’s existing on-line intelligences, integrate and coordinate
property-level yield, franchise and Internet strategies.”
The San Leandro Hilton Garden Inn caters to a diverse mix of week-day business travelers seeking upscale, business-class accommodations, and weekend leisure travelers seeking affordable, quality lodging within close driving distance to San Francisco’s dining and entertainment mecca. Amin said he partnered with Richfield because it has a proven track record of assisting owners and operators in repositioning their asset in its competitive market, as well as improving profitability flow through.
“Our philosophy of renewed commitment to quality
and excellence in service mirrors that of Richfield, and it clearly has
made a difference,” Amin said. “We are confident that Richfield will
continue to strengthen our market share and surpass all performance expectations
for the hotel.”
The Hilton Garden Inn San Leandro features 119 guest rooms. Amenities include a spacious work desk with free T-1 internet access, two telephones per room with conference call capability, voicemail system, free local calls, Computer data ports, and On-Demand first-run movies. A hospitality center in every room includes a microwave, refrigerator and coffee maker. Iron/ironing board and hair dryers are standard in all rooms. The hotel provides a 24-hour Business Center that is complimentary to guests. There is a lobby bar and a restaurant that serves breakfast, lunch and dinner. Room service is also available for our guests. The Pavilion Pantry is open 24 hours to satisfy late night cravings or to provide personal items. The hotel offers an indoor pool with a whirlpool spa and a fitness center. There is also complimentary shuttle transportation to and from the Oakland International Airport as well as the local business parks.
About Richfield Hospitality, Inc.
Richfield Hospitality, Inc., a SWAN solution, provides a full complement of successful management services to a broad range of limited-service, full-service and resort hotels. The company achieves superior operating results through intense focus of its strong commitment to guests, employees and owners. Richfield Hospitality, Inc., is the hotel management division and one of the key business units of SWAN Inc. Through Richfield’s Operations Division, hotels can achieve significant buying power through Source, a procurement entity offering operating supplies and FF&E at discounted rates.
Through Richfield’s Risk Management Division,
hotels have access to insurance and on-line risk management services. In
addition, Richfield’s sister company, Sceptre, provides global reservations
distribution, channel management and e-distribution advisory services.
For more information on the recent growth of Richfield Hospitality, Inc.,
and a look at its impressive portfolio of hotels, please visit www.Richfield.com.
Terri X. Radcliffe
Richfield VP, Sales & Marketing
5775 DTC Boulevard, Suite 300
Greenwood Village, CO 80111
Phone: (303) 220-2309
|Also See:||Four Points by Sheraton® Pittsburgh Retains Richfield to Reposition, Manage Property / November 2004|
|Revenue-Management Efforts Propel Top Line at Richfield-Managed Hotels / July 2004|
|Richfield Assumes Management of San Leandro Hilton Garden Inn / April 2004|
|Staybridge Suites Cherry Creek Signs Richfield Hospitality Inc./ March 2004|
|Richfield Readies Nashville Quality Inn & Suites for Repositioning and Grand Opening / March 2004|
|Richfield Releases Impressive Results for Diverse Portfolio of Managed Hotels / June 2003|
|Richfield Pursues Equity Investments / October 2003|