Hotel Online  Special Report

 
FastBooking Celebrates 2,000th Customer Milestone
with Installation of Industry Leading Internet
Booking Engine at New York’s Hotel 5A 
NEW YORK — November 2, 2004 — FastBooking is celebrating a major milestone with the 2,000th installation of its industry leading Internet booking engine at New York’s Hotel 5A. The company, headquartered in Paris with an office in New York, announced the milestone this week.
 

Ed Brill
“We are thrilled about this achievement,” says Ed Brill, chief manager Americas for FastBooking. “It is important because it is a milestone our company has been able to reach in less than five years. We are excited that Hotel 5A has chosen FastBooking to power its on-line sales and distribution efforts.”

Brett Deckard, general manager of Hotel 5A, says he chose FastBooking’s booking engine because of its flexibility, low cost and user-friendliness. He also was impressed by the technology support provided by the company.

“Hotel 5A became an independent property in August 

as part of a re-branding and re-positioning initiative,” Deckard says. “One of our first steps in this effort was to introduce a new, easy to use, streamlined reservation tool for our customers.”

Deckard selected FastBooking, in part, because it gives his staff the ability to create and customize their own package, promotion and last-minute offer pages.
 

“We also can provide special access to our corporate accounts so they can book directly through our website,” Deckard says. “Also, we can run promotions on Travelzoo. The link we have there goes directly to our booking engine and the special rate we are offering.”

Rate, room types kept to one page

Travelers booking reservations at Hotel 5A’s website are presented with all available rate offers and room types on one single page. 

“When travelers visit other sites, usually one rate and one room type is shown at any one time, and usually this will result in some lengthy scrolling on that page,” 


Brett Deckard
Brill says. “This is a big differentiator from other providers. We show all relevant offers and available room types on one page. The buyer’s advantage is that he sees the information faster and as such is more likely to book. Converting lookers to bookers is what it is all about.”

Deckard also selected FastBooking because of its ability to provide reservation information in 26 different languages. When a traveler logs onto Hotel 5A’s website, the FastBooking system detects the language selected in that customer’s browser and provides all information needed for the booking process in that language. Confirmations and booking error messages are all presented in the booker’s own language.

“That is important to us because we do a fair amount of international business,” Deckard says. “Plus, we want to attract even more of this lucrative longer stay business.”

“People who feel comfortable working in their own language are more likely to book a room,” Brill says. “No other company offers the vastness of the language capabilities that FastBooking does.”
 

Deckard says the value his hotel will get from FastBooking’s reservation engine was instrumental in his decision making process. 

“We want to drive more bookings through our website,” he says. “The most obvious way to accomplish this is through an effective and efficient booking engine like FastBooking.”

FastBooking’s success rate business model enables hotels and hotel groups to avoid significant upfront costs because costs are based on the number of reservations delivered through the FastBooking engine.

Jason Price, vice president of New York-based Hospitality eBusiness Strategies, says hoteliers need to use tools like FastBooking’s 


Hotel 5A
booking engine to help build their own distribution strategies and reduce dependency on intermediaries.

“When hotels rely too much on intermediaries, the intermediaries end up owning the branding and the customers,” Price says. “Industrywide, hotels give up an average of $50 per room booked to the intermediary. That is a lot of lost revenue potential. When using a tool like FastBooking, you are one step closer to building your own distribution channel and reinforcing your relationship with your customers.”

Richard Zwicky, C.E.O. of Victoria, B.C.-based Metamend Software & Design, Ltd., also says it is critical that hotel properties and hotel groups strive to acquire and book customers through their own websites. That will only happen, he says, if certain conditions are met.

“In any on-line shopping experience, the customer expects to complete the transaction seamlessly and easily without interacting with another human,” Zwicky says. “A hotel or hotel group that does not facilitate that is either losing clients or aggravating them.”

Deckard says he has been impressed by the user-friendliness of the FastBooking system.

“Our guests tell us that it is easier to use than our old system,” he says. “Our process of loading and updating the system is easy. It is all done on menu-driven screens. Anyone can sit down and figure out how to use the system.”

Deckard says he also has been impressed by the level of customer support that FastBooking provides.

“We’ve had excellent customer support,” he says. “I highly recommend FastBooking to any other hotel or group looking to change its booking engine.”

More growth anticipated

Brill says he is optimistic that FastBooking will continue its growth pace.

“We keep making our system better and customers continue to reward us with their loyalty,” he says. “As part of our 2,000 hotels, we also have 28 hotel chains that we power. We have managed to carve a significant niche in the global marketplace.”

About FastBooking:

FastBooking is a global leader in Internet hotel booking engines with closely integrated global distribution services. With 2,000 hotel clients spanning the globe and representing all property sizes and types, FastBooking caters to independent properties, multi-unit owner/operators, franchisees, franchisors, management companies, destination portals and on-line travel companies. For more information and a free demo, go to www.fastbooking.com, or call (212) 752-8500, option 2.

 

Contact:

Ed Brill, Chief Manager Americas
FastBooking
(212)-752-8500, option 2
Email: ebrill@fastbooking.com
www.fastbooking.com

Glenn Hasek, President
Hasek Communications
(440) 243-2055; cell: (216) 702-0334
Email: hasekcom@aol.com
www.hasekcom.com

Also See: FastBooking’s Unmatched Display Views Open Enormous Windows of Opportunities for Hotel Owner/operators and Guests Alike / March 2004
FastBooking’s Online Reservations Engine Gives Back to the Fitzpatrick Hotel Group Online Control of its Rooms’ Inventory / March 2004
FastBooking Hotels Looking Forward To Increasing Bookings In 2004 / January 2004
Merchant Model or Web Booking Engine? / Ed Brill / December 2003
Fastbooking Facilitates Friendly, One-Page Booking In 22 Languages / December 2003
FastBooking- Internet Booking Engine Giant Enhances Its Unique One Page Booking Screen and Facilitates Bookings In More Than 20 Languages / September 2003
Internet Hotel Booking Engine Giant Launches Americas Push / January 2003


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