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 Sierra Suites Latest Brand to Roll Out
Comfy Beds; The Magic Slumber Bed

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WICHITA, Kan. – Dec. 17, 2004 - Sierra Suites® Hotels has introduced its new, Magic Slumber bedsSM, making dreams come true for travelers nationwide. Sierra Suites Hotels now offers a luxurious sleeping experience with its Magic Slumber beds featuring Sealy® mattresses, pillow-top bedding for soft, cozy comfort, new duvet comforters and a choice of pillows in feather or poly-fil. The combination of these top-of-the-line bedding appointments creates a cozy, residential look that is comparable with beds found in upscale, luxury hotels.

“The hospitality industry is undergoing a revolution in terms of selling sleep,” says Cheryl Doll, vice-president of marketing for LodgeWorks, the Wichita, Kansas-based management and development company that owns and operates the Sierra Suites hotel chain. “In 1998 Starwood introduced the all white, luxurious Westin Heavenly Bed and guests clamored for it,” she says. “With the introduction of the Magic Slumber beds, Sierra Suites is acknowledging that little else matters if the bed isn’t comfy. This is a big feat for a little brand and it demonstrates our commitment to an exceptional guests experience,” Doll says. “We have completed bed upgrades in all 20 Sierra Suites Hotels nationwide. Now we can promise customers a consistently magical sleeping experience across our chain of hotels.”

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The Magic Slumber beds dovetail perfectly into the Sierra Suites philosophy of creating a strong guest experience based on an environment that is warm, friendly, comfortable and relaxed. The hotels’ roomy suites have always included a fully equipped kitchen and a separate bath and vanity. But now, with the introduction of the Magic Slumber bed, it’s the bed that has become the main attraction!

 
Contact:
Cheryl Doll
 VP Marketing & Planning
 LodgeWorks, L.P.
 8100 E. 22nd Street N., Bldg. 500
 Wichita, KS  67226
913.530.2828
www.sierrasuites.com
Also See: Funded by Gaming Revenues a Multi-Tribe Coalition and Investment Firm Partner to Build $53 million Marriott Residence Inn in Sacramento / December 2004
LodgeWorks Enters Hospitality Third Party Management Contract Business With Management Agreements for Six Hawthorn Suites® Hotels / Nov 2001


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