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Comfy Beds; The Magic Slumber Bed |
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| WICHITA, Kan. � Dec. 17, 2004 - Sierra Suites® Hotels has introduced
its new, Magic Slumber bedsSM, making dreams
come true for travelers nationwide. Sierra Suites Hotels now offers a luxurious
sleeping experience with its Magic Slumber beds featuring Sealy® mattresses,
pillow-top bedding for soft, cozy comfort, new duvet comforters and a choice
of pillows in feather or poly-fil. The combination of these top-of-the-line
bedding appointments creates a cozy, residential look that is comparable
with beds found in upscale, luxury hotels.
�The hospitality industry is undergoing a revolution in terms of selling sleep,� says Cheryl Doll, vice-president of marketing for LodgeWorks, the Wichita, Kansas-based management and development company that owns and operates the Sierra Suites hotel chain. �In 1998 Starwood introduced the all white, luxurious Westin Heavenly Bed and guests clamored for it,� she says. �With the introduction of the Magic Slumber beds, Sierra Suites is acknowledging that little else matters if the bed isn�t comfy. This is a big feat for a little brand and it demonstrates our commitment to an exceptional guests experience,� Doll says. �We have completed bed upgrades in all 20 Sierra Suites Hotels nationwide. Now we can promise customers a consistently magical sleeping experience across our chain of hotels.� -  The Magic Slumber beds dovetail perfectly into the Sierra Suites philosophy of creating a strong guest experience based on an environment that is warm, friendly, comfortable and relaxed. The hotels� roomy suites have always included a fully equipped kitchen and a separate bath and vanity. But now, with the introduction of the Magic Slumber bed, it�s the bed that has become the main attraction! |
| Contact:
Cheryl Doll VP Marketing & Planning LodgeWorks, L.P. 8100 E. 22nd Street N., Bldg. 500 Wichita, KS 67226 913.530.2828 www.sierrasuites.com |