SECURE-RES Clients Achieve 45% Internet
Revenue Growth in 2004 v. 2003
JACKSONVILLE, FL - December 15, 2004 - SECURE-RES announced today that
its clients realized a 45% increase in consumer direct online revenue for
2004 as compared to 2003. This represents $116,000,000 in reservations
captured in the SECURE-RES booking engine now embedded in over 1,000 property
and management company websites.
"We're ecstatic over our clients' success," said Joe Hyman, SECURE-RES
president. "This achievement confirms our decision to offer Internet
marketing services along with reservations. Recognizing the trend
of consumers searching the Internet to book hotels direct, we gave significant
attention to providing services necessary to win top positioning in the
major search engines. We are creating customer loyalty to property
and management company websites. Our marketing programs help hoteliers
capture increased ADR while reducing their acquisition costs."
SECURE-RES attributes their clients' success in 2004 to integrating
online marketing strategy:
Hyman continued "It is important for hoteliers to recognize that there
may be an equal number of voice reservations to their online bookings as
a direct result of their Internet marketing. As hoteliers are shifting
dollars meant for traditional advertising, we are developing programs and
software to ensure our clients get the highest return on investment (ROI).".
provides Internet Marketing and Reservation Services to hoteliers and property
managers. These include custom online reservation systems, website
design and development, and Internet marketing services such as search
engine optimization, pay-per-click campaign management and email marketing.
SECURE-RES has been in business since 1998 and the headquarters is located
at 4237 Salisbury Road, Suite 205 in Jacksonville, Florida 32216.
Consumer adoption of the Internet and desire to create their own experience
is pushing hoteliers to provide custom packaging.
SECURE-RES provides dynamic packaging, group attendee bookings and password-protected
corporate negotiated and discount rate management. Providing these rates
by customer segment helps hoteliers build loyalty to their websites.
Merchandising appropriately through each of the varying sales channels
and meeting consumers' preferences yields higher revenue with increased
profits. When comparing bookings between a third-party and their
own direct website, hoteliers can capture 100% of the retail rate.
SECURE-RES provided aggressive online marketing which includes disciplined
search engine optimization, targeted pay-per-click advertising campaigns,
consistent email marketing as well as strategic link relationships to increase