| Hendersonville, TN and Fargo, ND � December
20, 2004 - InnLink announces the signing of Select Franchising, Inc. for
electronic reservation services. Select Inn, corporately located in Fargo,
ND, underwent an ownership change a year ago. The franchise owners have
a new vision for their hotel chain. That vision involves encouraging guests
to book rooms online at (www.selectinn.com).
InnLink�s branded booking engine, iLINK, along with electronic
connectivity to travel agents and travel websites, eLINK,
is helping to make that vision a reality.
�Online booking of motel reservations by the general public on the internet
is becoming more popular, InnLink simplifies the procedure,� says Select
Inn President Nick Klaers.
 �InnLink
is a leader in providing electronic distribution services needed by our
hotels to maximize their exposure in the electronic marketplace.
InnLink provides our franchisees independent control to strategically compete
in their markets. The positive feedback from guests and franchisees
confirms InnLink is the right partner for Select Inns�, says co-owner Marie
Casper.
InnLink President Michael Young says, �We�re proud to partner with Select
Inn, a highly-successful hotel chain with a dedication for accommodating
guests before and after they check in. Our goal at InnLink is to provide
Select Inn with both reservations and satisfied guests.�
InnLink, based in Hendersonville, TN, provides an array of reservation,
marketing, and revenue generation programs to hotels and hotel companies.
Select Inn has chosen eLINK, InnLink�s electronic reservation
services which provide connectivity to travel agents and travel websites
as well as iLINK, InnLink�s booking engine for the internet.
In addition, RESmatrix, InnLink�s graphical, Internet-based
inventory, rate, revenue, and data management tool provides Select Inn
management and franchisees with unparalleled access to chain and property
reports, data integration, and reservation management tools.
 About
Select Inn:
Select Franchising, Inc., Fargo, ND, recently purchased the Select
Inn franchising rights from former owners Select I.A., Excelsior, MN.
Select Inns (www.selectinn.com)
is a growing regional chain of economy hotels located throughout North
Dakota, Minnesota, and Wisconsin. Promoting �Great Rooms, Great Rates,
Great Service� through the Select Inn reservation line (800-641-1000),
Select Traveler frequent stay guest program, and electronic reservation
channels is core to the marketing success of the chain. For franchise development
information, contact Select Inn President Nick Klaers at 701-371-3066 or
[email protected].
About InnLink:
Founded in 1991, InnLink (www.innlink.com)
specializes in the processing of reservations for hotels and hotel companies
including comprehensive private-label voice reservations, vLINK,
seamless GDS connectivity and a variety of Internet products, eLINK,
and a private label Booking Engine, iLINK. InnLink maximizes
channel-managed, reservation revenue streams for over 1000 hotels, resorts,
inns, and extended-stay properties. Central to InnLink�s service
is a dedication to excellence and to superior customer service. InnLink
is a wholly owned subsidiary of ShoLodge, Inc. (NASDAQ: LODG) of
Hendersonville, Tennessee. For more information, contact Mike Otten, Director
of Sales and Marketing, at 770.431.6828 or [email protected].
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