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 David Goldberg and David Pepper Elected to Senior
Vice President Positions with Choice Hotels
International, Inc.

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SILVER SPRING, Md. (December 10, 2004) – Choice Hotels International, Inc. (NYSE:CHH) today announced that its Board of Directors has promoted and elected David Goldberg to the position of senior vice president, Corporate & Brand Strategy, and David Pepper to the position of senior vice president, Franchise Development, effective January 1, 2005.  Both will continue to report to Joe Squeri, executive vice president and chief financial officer.
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David Goldberg

David Pepper 
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“We are fortunate to have executives of this caliber heading two key functions in our company,” said Charles A. Ledsinger, Jr., president and chief executive officer.  “David Goldberg has significantly improved our focus on our brand portfolio and has played an integral role in developing our corporate strategy.  David Pepper has provided strong leadership for our franchise sales effort, which keeps reaching new heights while adding quality hotels to our franchise system.”

Goldberg previously was vice president, Corporate & Brand Strategy, and treasurer.  He joined Choice in 1999 and has been responsible for developing corporate and brand strategy, identifying and leading growth initiatives and operational improvements for the company and the brand portfolio, overseeing brand management, and managing treasury and other finance functions.  He holds an M.B.A. from Georgetown University.

Pepper has been vice president, Franchise Sales & Development, with responsibility for franchise sales for the company’s new construction brands.  He was instrumental in the development for new prototypes for the Sleep Inn, Comfort Inn, Comfort Suites and MainStay Suites brands.  He joined Choice in 2002 and is a graduate of Tufts University.

Choice Hotels International is one of the world’s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 43 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. 


 
Contact:
Choice Hotels International, Inc.
www.choicehotels.com
Also See: Sleep Inns, Comfort Suites New Prototypes Eliminate Non-Essentials, Increase ROI for Developers / May 2003
Choice Creates VP, Fair Franchising Post: Realigns Franchise Sales Force / Oct 2002


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