to Humorously Highlight the Hampton Brand's
New Amenities on National TV
|MEMPHIS, Tenn. - Sept. 1, 2004 -- You've heard of laughing all the
way to the bank, but when was the last time you laughed while booking your
business trip? Hampton Inn(R) Hotels today launches a comedic guided virtual
hotel tour on www.hamptoninn.com
to make booking a room and finding out about the sweeping changes the hotelier
is introducing an enjoyable endeavor. In a divergence from the boring,
straight-forward videos and brochures, Hampton Hotels teamed with comedian
Frank Caeti -- veteran comic from acclaimed Second City Communications
-- to create a comic's-eye view video on its Web site and on TV, and within
the brand's "Come In and Win Giveaway" fall promotion, starting today,
targeting business travelers.
New TV advertising featuring "Frank, the frequent business traveler" starts Sept. 15 on cable TV stations such as ESPN, CNN Networks, Weather Channel, Fox News and Turner Sports. The advertising campaign and promotion web tour are both very similar: each use Frank's help to communicate Hampton's multi-million upgrade program, while simultaneously inspiring a little laughter. ("Ladies, please, no pictures.")
Taking a "deeper" look inside the average business trip and hotel experience, "Frank" guides viewers through a Hampton hotel, pointing out the new Hampton amenities that make his trip more fun, and ... well ... more like what Frank's been wishing for in a hotel.
By visiting www.hamptoninn.com, users can view the tour beginning today in under two minutes to experience Frank's humorous take on Hampton's new hot breakfast, "to go" breakfast, complimentary high-speed internet throughout the hotel, Hampton's unique alarm clock, and new shower experience. Hampton's fall "Come In and Win Giveaway" promotion, running September 1 through October 31, 2004, takes Web surfers on a similar tour, using rollover technology that creates "hot spots" on site pages that can become "live action" scenes. Participants use their mouse to move through the hotel, choosing the right hotel key card to unlock the door and see what's inside the new Hampton guest room. Some of the site's areas use "motion blur" technology to directly enlarge certain images. Clicking on the night table alarm clock immediately zooms in to play "rock," "country," or "news talk" over the computer. Or, viewers can take a moment to tour the bathroom and witness Frank's talents singing in the shower.
While Hampton's "Frank" may have a more unusual personality from the usual business traveler, Hampton believes that all business travelers will be able to relate to some of Frank's scenes, or at least be a little more interested in experiencing the items themselves at a Hampton Inn or Hampton Inn & Suites hotel.
"Laughter can be the best medicine, even for the travel weary," said Judy Christa-Cathey, vice president, Brand Marketing, Hampton Hotels. "We wanted this tour and promotion to give consumers a taste of the lighthearted personality and experience inside the Hampton brand and Hampton Inn hotel, but in a tech-savvy way. There are more than 120 new products and services rolling out at each Hampton hotel this year, and everyone knows that seeing is believing."
Hampton, which includes Hampton Inn and Hampton Inn & Suites hotels, is a mid-priced leader in the lodging segment. Hampton is part of Hilton Hotels Corporation, which develops, owns, manages or franchises more than 2,100 hotels, resorts and vacation ownership properties.
|Also See:||Holiday Inn Express Attributes TV Campaign to a 20% Increase in Revenue Per Room; The Stay Smart TV Spots Receives TIA Odyssey Award / Aug 2001|
|Brand Asset and a Balancing Act in the Hotel Industry; Asset Value of a Hotel Brand Rides on the Solid Foundation of Balanced Marketing and Operations / Dr. Gabor Forgacs / July 2004|
|How Do You Hotel? Survey Reveals What Influences Consumers' Buying Decisions for Hotel Accommodations / Aug 2004|
|Mr. Bill, the Clay Character Famous from Saturday Night Live, Will Attempt to Spark the Nostalgia of Baby Boomers for Ramada's National Advertising Campaign / May 2001|