The program is divided into four components: a keynote lunch address; panels and discussions on both business and leisure travel; and a closing session formatted as one-on-one interviews with non-hospitality entities in the travel arena.  Two panel discussions will address the state of travel today, consumer changes over the past three years, and expectations for the near-term. Both panels will begin with a presentation by Doug Shifflet, president and CEO of D.K. Shifflet & Associates, on specific shifts in attitudes and behaviors of the traveling public.   �What makes Doug�s data so valuable and pertinent to the marketing plan process is that it is actual historical information based on a decade of detailed monthly syndicated research not previously released to the public,� states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

Participating in the Business Travel panel will be:

• Richard Markus, general manager, supplier relations, Expedia Corporate Travel � the  newest entry into the corporate travel business (invited)
• Richard Cunningham, director, corporate business development, InterContinental Hotel Group
• Joe Sharkey, business travel columnist, The New York Times  (invited)
• Moderator: Maureen O�Hanlon, partner, The Prism Partnership and chair of HSMAI

• Jeff Kinder, senior vice president hospitality and leisure, Cendant Travel Distribution Services and NEAT Group (pioneer in the development of dynamic packaging software)
• Jean Cohen, vice president and general manager, The Ritz-Carlton, Grand Cayman
• Dale Brill, senior vice president marketing, Visit FLORIDA
• Moderator: Sal Dickinson, CHME, chief executive, Dickinson & Associates

Jim Carroll, a leading international futurist, trends and innovation expert, will deliver the keynote address at the opening lunch entitled: �What Comes Next with Business and Leisure Travel, and What Should You Do About It?�

The final session will be one-on-one interviews with individuals from companies, such as Microsoft Meeting Live, that represent new, non-traditional competition to the hospitality industry as they discuss which market segments they are targeting and by what means.

Registration fees are $195 for members; $345 for non-members, which includes a year of membership to HSMAI.  Fees increase $50 after Sept. 16, 2004.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 41 chapters in the Americas region.

The Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University is a dynamic and growing educational and research center founded in July of 1995.  The Tisch Center offers an extensive complement of hospitality, tourism and sports management academic programs of study including two bachelor�s degree programs, three master�s degree programs, and certificate programs.  The curriculum focus is on asset management, financial analysis, destination management, marketing and customer relationship management.