Hotel Online  Special Report

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Educational Institute Releases New Color Edition
of 'Hospitality Today: An Introduction'
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Offers Comprehensive Look at the Spectrum
of Opportunities in Hospitality

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LANSING, Mich., July 2004 - "Hospitality Today: An Introduction," the best-selling textbook by Rocco M. Angelo, CHA, and Andrew N. Vladimir, CHE, has been released in a new, full-color, hardbound edition by the Educational Institute of the American Hotel & Lodging Association. 

The fifth edition includes more than 100 color photos, including many full-page images, that showcase the excitement and diversity of today's hospitality industry. New examples, exhibits, hospitality statistics, and Internet references provide students with the most up-to-date information on the industry. 

"Hospitality Today: An Introduction" provides readers with a comprehensive look at the spectrum of opportunities in hospitality, as well as an overview of today's hot issues.  The textbook takes a management perspective in introducing readers to the organization and structure of hotels, restaurants, clubs, cruise ships, and casino hotels.  There are chapters on business ethics, franchising, management contracts, and areas of management responsibility such as human resources and sales and marketing. 

About the authors: Rocco M. Angelo, CHA, is the associate dean of the School of Hospitality and Tourism Management at Florida International University, where he has held the Ellsworth M. Statler Professorship since 1993.  Prior to joining FIU, he was a manager of Laventhol & Horwath's Management Advisory Services division in New York City, where he was responsible for supervising and conducting economic feasibility studies, operation and control analyses for hotels and restaurants, and tourism studies in the United States, Canada, and the Caribbean. He has managed a private club/hotel and worked in various management positions with ARAMARK and Loews Hotels.  He is a Certified Hotel Administrator.

Andrew N. Vladimir, CHE, is an internationally-recognized marketing consultant and an associate professor emeritus at the School of Hospitality and Tourism Management at Florida International University. Before joining FIU's faculty, he served as director of tourism for the government of Bermuda, the only non-Bermudian ever to hold that post.  Vladimir has spent most of his career in the marketing and advertising business, with a special emphasis on hospitality, travel, and tourism. His clients have included McDonald's, Sonesta Hotels, Loews Hotels, Resorts International, Delta Airlines, Air France, and TravAlaska Tours. In addition to holding senior management positions with some of America's best advertising and public relations agencies, he has headed his own agencies in Puerto Rico, Florida, and Washington; and owned two travel agencies.   He holds the professional designation of Certified Hospitality Educator. 

To place an order or for more information about "Hospitality Today: An Introduction," contact the Educational Institute at 800-752-4567 (industry), 800-344-4381 (academic institutions), 407-999-8100 (international); or visit EI's web site at www.ei-ahla.org

Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute is the premier source for quality hospitality education, training, and professional certification, serving the needs and advancing the excellence of hospitality schools and industries worldwide.

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Contact:
Elizabeth Johnson 
  Academic and Allied Marketing Manager
517-318-2359
ejohnson@ei-ahla.org
www.ei-ahla.org

 
Also See: Educational Institute Offers Online Distance Learning Courses to Individuals Through CourseLine® / June 2004
Towne Park Ltd. Chooses Educational Institute for Training, Certification / June 2004
Educational Institute Releases Three New Titles in “10-Minute Trainer” Series / May 2004
The Skills, Tasks, and Results Training (START) Program Developed by the Educational Institute of the AH&LA Recognized for its Curriculum Peparing Students for Entry into the Lodging Industry / April 2004
ALIS “Professors” Featured in New Hotel Asset Management Book from Educational Institute of AH&LA / January 2004
Project Planet, Educational Institute of AH&LA Work Together to Offer Green Programs to Hoteliers / February 2004


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