As part of the deal, Mexperience will integrate TravelHero�s hotel, Mexico vacation packages and car rental products into its web operations and channel its visitor base to the online reservation facilities managed and developed by TravelHero.

Matthew Harrup, Founding Director of Mexperience said, �This arrangement gives TravelHero access to millions of potential new customers every year with a specific interest in Mexico; TravelHero�s technology enables Mexperience to supply an effective travel reservation service for its visitors within Mexperience.com�

David Pearsall, Director of Vacation Products for TravelHero.com added �Mexperience is a leading source of Mexico information on the Internet, which attracts large numbers of visitors every year.   Our close affiliation with Mexperience means that we will be able to tap in to its visitor base drawn by its rich content and increase our share of the Mexico travel market.�

By combining the comprehensive content of a leading country information portal with the benefits of automated instant online bookings, both companies expect to capitalize on the growing online travel market by connecting targeted customers with specific interests to services they want to buy.

Many information portals lack the integrated technology to supply effective travel solutions to visitors; equally, most established online travel agencies, having invested millions of dollars in reservations technology, lack the rich content developed by some information portals.   By combining their efforts, experience and capabilities, TravelHero and Mexperience are well positioned to capitalize upon the lucrative North American-Mexico travel market as well as the growing Europe-Mexico travel market.

About TravelHero & Mexperience

About TravelHERO.com  - TravelHero started in 1995 as Aaron�s Hotel and Motel Directory, a web-based lodging directory. Over the years a proprietary database of lodging has been developed and licensing agreements established with the world�s leading central reservations systems for true real-time reservations connectivity.   TravelHero launched in 1999 with unmatched strength in lodging. The database quickly grew to over 100,000 properties worldwide, making TravelHero the content leader in online lodging reservations.  Last year the company developed and launched its new dynamic vacation packaging product with Mexico as its first destination. TravelHERO is based in Scottsdale, AZ, USA.

About Mexperience.com � Mexperience launched in June 2002 with unparalleled breadth of online content about Mexico.   With information, local knowledge and guides that are continually updated and developed, Mexperience is today one of the world�s leading information sources about Mexico on the Internet.  The company is based in Taunton, England.   75% of its visitors live in the USA & Canada with the majority of the remainder living in Western Europe.