Hotel Online  Special Report


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Diversification Continues; Mixed-Use
Shouldn't Mean Mixed-Message

 
CHICAGO (May 19, 2004) - With key agreements reached in the early months of 2004, the Chicago-based marketing and communications firm m-k-t-g has redefined its hospitality-based focus by joining the industry trend toward diversification.

"Everywhere in the hospitality business, we see companies branching out," says Stacy Shaw, President, m-k-t-g. "Hotels often aren't simply hotels anymore. Some have become mixed-use properties with condominium or vacation ownership components. Others have added specialized services and operations. By expanding our client base, we're able to anticipate the needs of our existing business partners and develop the background to serve new clientele in the future."

Independent hotels, hotel chains, management companies, travel wholesalers and senior living communities are among the many companies that have recognized m-k-t-g's hospitality industry expertise and selected the company to conduct marketing programs. Now, m-k-t-g has added Urban Oasis, an upscale massage therapy company with two locations in the heart of Chicago; and Bielinski Homes, Wisconsin's largest builder of single-family homes, to its client roster. 

m-k-t-g's new-business development has been particularly gratifying to the company's executives, who are hospitality industry veterans dedicated to serving the market with innovative marketing solutions.

"A personal philosophy is that great work happens when you work on things you love," Shaw says. "l can't imagine supporting any other industry. m-k-t-g has assembled an amazing team of talented marketing professionals, and we truly serve as an exceptional resource for all companies related to the hospitality industry."

m-k-t-g has continuing business relationships with Preferred Hotels & Resorts, a global collection of more than 125 luxury properties; The Talbott Hotel, Chicago; Senior Lifestyle Corporation, a leader in senior living communities, including its newest concept, Autumn Green; Grand Teton Lodge Co.; Coastal Hotel Group; The Garden City Hotel, Garden City, N.Y.; The Salish Lodge & Spa, Snoqualmie, Wash.; Westward Look Hotel, Tucson, Ariz.; IndeCorp, which provides marketing and distribution resources to independent hotels and resorts around the world; and Down Under Endeavours, the leading wholesaler of travel to the South Pacific.

"We are fortunate to have such an esteemed collection of innovative clients, and we look forward to serving them and extending our expertise to other hospitality companies in 2004 and beyond," Shaw says.

While m-k-t-g's client base affords the company an opportunity to showcase its wide range of expertise, m-k-t-g executives remain committed to serving the individual needs of each client.

"We have a philosophy of, 'Just because you can, doesn't mean you should,' " Shaw says. "The ROI is at the core of every campaign and not an afterthought."

Adds Kimberly Erwin, Vice President, Relationship Marketing, m-k-t-g: "We have built synergistic relationships with our clients and are confident that through working together, we will achieve measurable results."

About m-k-t-g:

m-k-t-g is a full-service marketing and communications firm specializing in the hospitality industry. Founded and managed by senior executives who have worked in various travel organizations, m-k-t-g delivers measurable results to hotel chains, restaurants, casinos, travel partners, and independent hotels. m-k-t-g is a female-owned company based in Chicago, Illinois.

For more information about m-k-t-g or about any of the hospitality clients listed above, please contact Kimberly Erwin at kerwin@m-k-t-g.com or 312.202.6932.

 
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Contact:
Kimberly Erwin
Vice President-Relationship Marketing
m-k-t-g, Inc.
215 West Superior, Suite 200
Chicago, Illinois 60610
T: 312-202-6960
F: 312-202-6920
http://www.m-k-t-g.com
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Also See: m-k-t-g Records a Successful 2003, Looks Ahead to 2004 / January 2004


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