|Silver Spring, MD (May 13, 2004) – Choice Hotels
International today introduced a new prototype and service enhancements
designed to deliver a more compelling return on investment for MainStay
Suites franchisees and to maximize further the profit potential inherent
in the extended stay segment. Also Choice Hotels introduced new prototypes
for its flagship Comfort Inn and Quality brand hotels.
“Just as the extended stay segment has evolved since the launch of MainStay Suites, so is the brand itself evolving to capitalize on trends in today’s extended stay marketplace,” said Aaron Katz, vice president, brand strategy & corporate development for Choice Hotels.
First and foremost, said Katz, the brand’s prototype has been redesigned to reduce development costs by almost 20 percent, even as the guest experience is enhanced.
In fact, according to Katz, “The new prototype offers a residential look and feel, which our research tells us are paramount to the extended stay traveler.”
Specifically, the new MainStay Suites prototype
“We’ve developed service enhancements to MainStay Suites franchisees that focus on the two critical elements of the successful extended stay business model – local direct selling and extended stay-focused operations,” Katz said. Specifically, Choice Hotels has developed customized training and sales programs designed to enhance local market sales efforts and operations strategies that complement the extended stay business model.
“As evidenced by the new prototype and service enhancements, Choice Hotels is rededicated to the growth of the MainStay Suites brand and the success of MainStay Suites franchisees,” Katz said. “The extended stay segment represents a tremendous profit potential, and MainStay Suites is poised to capitalize on it.”
Comfort Inn and Quality brand hotels
New prototypes for the Comfort Inn and Quality brand hotels were launched to coincide with reenergized interest among developers for new construction projects, greatly enhance the attractiveness, efficiency and innovation of each brand without adding development costs.
“An improving economy has signaled renewed interest throughout the industry for new construction project opportunities,” said Thomas Hall, vice president, product management and development for Choice Hotels. “These prototypes, designed for two of our most established and renowned brands, offer significant product quality and innovation without adding costs.”
The Comfort Inn prototype can be built at an estimated cost of $40,000 to $42,000 per key, excluding land. Features include:
Tel: (301) 592-5155
|Also See:||Building Up Instead of Out, Minimalist Lobby, Room Refrigerators All Part of Holiday Inn's New Prototype / January 2003|
|New Holiday Inn Express Prototype Based on Three Fundamental Design Concepts - Cleanliness, Timelessness and Cost-efficiency / Oct 2000|
|Carlson Hotels Creates New Prototype for Park Inn; Estimated Per Room Construction Cost to be $38,000 to $42,000 / January 2004|
|Architects Fugleberg Koch Craft Contemporary, Economic New Look for Motel 6 / May 2003|
|La Quinta Replacing a 30-year-old Hotel With a New 168-room Prototype Featuring Residential Style Architecture at DFW Airport / Dec 2000|
|Hilton Re-launches Homewood Suites with New Prototype / Jan 2000|