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Accor Senior Vice President � Asia, Mr Reggie Shiu, said the addition of Sofitel Grand Park Hefei continues Accor�s objective to have its five-star Sofitel brand in all of China�s main commercial centres and gateway cities. �Accor has already established Sofitel in key commercial cities around China including Beijing, Shanghai and even Hainan. We have just Sofitel�s French touch to southwest China in Chengdu and we continue to focus on expansion in established and emerging destinations around China. �Sofitel Grand Park Hefei is already well established and has a loyal domestic corporate clientele, with Accor�s professional management and international sales network we expect the hotel to expand on its already impressive performance.� Hefei Haiheng Estate Group Co Deputy General Manager, Mr SUN Chao, added that with its unique western-style architecture the hotel was a flagship property in Hefei�s Economic and Technological Zone. �With China�s entry into the World Trade Organization, all industries are going global including the hotel industry. With Accor�s 30 years of experience and 4,000 hotels worldwide, we hope that its distribution network will bring more business to the hotel.� Throughout the course of the last four years, Sofitel has become a benchmark for brand expansion in the luxury hotel market. The strategic development of the brand continues into 2004 with a number of new properties, including, amongst others, Sydney (Australia), Venice (Italiy) , Marbella (Spain), and 6 new addresses in China including Sofitel Royal Lagoon Dongguan (facing Hong-Kong) and Sofitel Grand Park Hefei (North East of Shanghai). All these openings strengthen the presence of Sofitel, which stands out with its French "art de vivre� that can be felt in each hotel around the world; through its decor, art work, uniforms created by Jean-Charles de Castelbajac, and the cuisine. Sofitel is the prestige brand of Accor hotels, with more than 180 properties that bring a unique French �art de vivre� to prime locations around the world. With 150,000 people in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services. |
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Tom Racette Manager PR and Communications � Asia Tel: (662) 659 4535 [email protected] |
Also See: | Accor Targets China for Major Expansion of Sofitel & Novotel Brands / March 1999 |
Accor Wins Management Contract for 450-room Sofitel in China�s �Motor City� Anting / March 2004 |