Channel - and Revenue - Management Consulting
Now Available As Stand-Alone Service
Denver, Colo. - June 21, 2004 - Hoteliers needing assistance with revenue management strategies and implementation should visit the Sceptre Booth No. 608 at HITEC, June 22 through 24 at the Dallas Convention Center. In addition to providing GDS connectivity through the major Internet channels through its acclaimed reservations technology, Sceptre now offers two next generation outsourced services: MaxE-Rev Channel-Management and MaxTotal-Rev Revenue-Management Consulting.
Based on industry demand and the need to fill an obvious void in the marketplace for channel- and revenue-management consulting, Sceptre is making these two services available independently to all hoteliers looking for help--regardless of the distribution technology used.
"Having a strategy and a call to action everyday to implement, monitor and adjust a hotel's sales presence throughout the global-distribution systems, the Internet and property direct sources is crucial to maximizing revenue " said Mark Ozawa, Sceptre VP. "Unfortunately, most hotels don't have the time, resources or the expertise to manage this task. That's where Sceptre steps in. Through MaxE-Rev, Sceptre will help hotels determine if they are positioned correctly to maximize their bookings and revenue. Likewise MaxTotal-Rev will provide a comprehensive approach to revenue maximization from all sources."
Connie Rheams, Sceptre managing director, business development and marketing, said navigating evolving distribution channels isn't getting easier. Hotels need solutions for optimizing top line revenues.
"According to Forrester Research and other industry sources, lodging will capture an estimated $10.7 billion this year in online leisure bookings, and this figure is projected to rise to $50 billion plus within the next five years," Rheams said. "With two-thirds of all travelers believing that the 'best buy' can be made online, owners are putting increased pressure on their revenue and/or marketing managers to do whatever is necessary to increase bookings online. The problem is, most hotels don't always have the staff necessary to manage this time sensitive task or the understanding of the various channels to promote and market their properties. Sceptre, however, has been helping hotels maximize revenues, increase market share and improve profitability online for many years."
Rheams said Sceptre has an innate understanding of lodging industry, local markets, travel agents and the on-line travel consumer. Sceptre's dedicated directors of e-commerce and distribution know what moves markets and clearly understand the many issues that affect travel trends and patterns.
"Through our new, stand-alone consulting services, Sceptre will help hoteliers create a strategic e-distribution strategy which will ultimately maximize production and exposure through the various on-line channels," she said.
Sceptre's MaxE-Rev Channel-Management Consulting group will assist with:
For more information on Sceptre's two new standalone consulting services we invite you to pre-schedule an appointment with the Sceptre team at HITEC in Booth No. 608. For more information, contact Connie Rheams at (940) 497-5300 or email her at email@example.com.
Barb Worcester, President
|Also See:||Sceptre Brings Personalized, Channel-Management Expertise To Urban, Boutique Market / April 2004|
|Sceptre Hotels Increase E-Bookings By More Than 130 Percent / April 2004|
|Sceptre’s Destination Resort and Vacation Ownership Portfolio Grows / September 2003|
|Sceptre Strengthens Positioning; Hires Connie Rheams To Lead Effort / September 2003|
|Resort Market Taps Sceptre For Its Proven Reservations Reach / April 2003|
|Sceptre Partners With Blizzard Internet To Strengthen Client Web Sites, Online Traffic / March 2003|
|Switch To Sceptre Has Hoteliers Reaping Revenue Rewards / Nov 2002|
|Switch to Sceptre Sees Soar in Reservations Bookings for Santa Fe Accommodations / July 2002|
|Mark Ozawa Named Vice President - SOLVE; Will Lead SWAN’s Application Service Provider Network / June 2001|