Pump Up Marketing, Sales Effort
Phoenix — June 1, 2004 — Multi-Systems Inc. (MSI), the leader in property-management and integrated operations/marketing technologies for the lodging industry, has retained Barbara A. Worcester, dba PRpro, a hospitality-specific public relations agent based in Cleveland, to manage its expanding marketing-communications and public relations efforts beginning today.
“Since MSI’s inception in 1990, our revenues and our reputation have grown every year,” said Rick Munson, MSI President and C.E.O. “To accompany this growth—and to ensure that it continues—we’re investing in a public-relations partner that can get our story out to the top editors in the business. Our research tells us that no one does this like PRpro, and we’re excited to have our long-time industry friend, Barb Worcester, working on our behalf.”
Worcester founded PRpro in February 2001, after serving as Senior Editor/Technology Editor for Hotel & Motel Management magazine for more than 10 years. Along with her coveted contacts throughout the various hotel chains, management companies and hospitality media, Worcester developed an innate understanding of hotel technology, enabling her to explain in laymen’s terms the value MSI solutions and services bring to hoteliers across all industry segments.
In addition, Worcester adds a hands-on understanding of hotel operations to her PR practice, after working in various public relations, marketing and operations positions at Cleveland area hotels since 1983, when she graduated from Ohio University with a Bachelor of Science degree in Journalism, major in Public Relations.
“The key to successful public relations is found in the relations hip,” Worcester said. “In 1990, as I was being introduced to the world of hotel technology as a trade magazine editor, MSI was being launched as ‘the PMS solution of choice’ for hoteliers. Rick Munson extended to me a personal invitation to visit MSI headquarters to get a first-hand look at its WinPM system and peripheral solutions, and to give me a tutorial on the various property-management technologies in the market. Our business relationship and friendship has continued to grow over the past 14 years, and so has the company’s commitment to providing hoteliers with the tools they need to better manage their properties.
“I’m thrilled to be in partnership with such a dedicated technology leader that strives each day to provide solutions that single properties and sizable enterprises need to succeed amidst today’s challenging economy,” she said.
Building partnerships that last
Worcester will be working hand-in-hand with Bridget Oliva, MSI’s newly appointed Vice President of Sales & Marketing, opening doors to new hotel customers, business partnerships and media opportunities. Out of the gate, PRpro will assist in the creation and launch of a “winning” ad campaign this month designed to rev up revenues and drive business to the property and enterprise levels through its WinPM (property-management) and WinSAM (sales-and-catering) solutions. In addition, she will assist MSI in unveiling a new Web-based enterprise PMS and launching a series of centralized corporate services at the Hotel Industry Technology Exposition & Conference (HITEC) in Dallas in June.
“PRpro came highly recommended to me from its existing customers, the various magazine editors and publishers and even hotel brand presidents,” Oliva said. “The combination of PRpro’s hotel-industry expertise, extensive contacts, PR know-how and affordable fees convinced us that it’s the PR practice best-suited to help us tell our story. I’m looking forward to building a long-term relationship with Barb as the executive team here at MSI has so fondly done in the past.”
A press conference will be held at HITEC 2004 announcing MSI’s latest solutions and services. For more information, contact PRpro at 440-930-5770.
MSI, founded in 1990, is a leading supplier of hotel technology and property management systems. With an installed customer base of more than 2,800 hotels and resorts throughout North America, MSI is one of the lodging industry’s largest providers of fully integrated property management, sales, marketing & catering, point of sale, centralized corporate services, and wireless PM systems. MSI specializes in "total system solutions" for management companies and hotel chains by providing central reservation and property system integration. MSI's customer support team has been recognized as one of the best in the industry and is the key to the success of their products and services. For additional information about Multi-Systems, Inc. technology solutions, please contact Bridget Oliva at 800-331-7890 or email@example.com. For more information on MSI, visit www.msisolutions.com.
PRpro writes and distributes press releases to the hospitality trade media, national news publications and wire services; designs brochures and e-newsletters; assists in media buys and plans; coordinates direct marketing campaigns; and provides event and tradeshow management services exclusively for the hospitality industry. In addition to Multi-Systems Inc., current clients include: Baymont Inns & Suites, Blizzard Internet Marketing, High Country Hospitality, Hospitality Solutions LLC, Lodging Unlimited, Lodging Unlimited – West, Management Technologies, Onity, Richfield Hospitality Services, Sceptre and Windmill Inns. For more information on the company, please call 440-930-5770.
Barb Worcester, President
Tel: (440) 930-5770
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