Package Select Delivers Higher RevPAR, Convenience;
Lets On-Line Shoppers Book Reservations with
Added
Services and Amenities from Hotel’s Site
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Visit Lexington Services At HITEC Booth 420
Dallas, Texas — June 17, 2004 — Lexington Services, a subsidiary of
VIP Investment Corp. and a channel marketing provider committed to being
‘the number one producer of reservations and profitability per client’
for hotels, announced it is expanding its reservation booking services
with the introduction of a new Internet package-booking engine for hotel
websites. Package Select is a revenue-boosting booking engine with
advanced packaging capability that allows on-line hotel shoppers to book
property amenities and services, like spa treatments, tennis lessons, meals,
or purchase event tickets or third-party activity reservations, quickly
and conveniently as they make their hotel reservations. Lexington
Services is the first company to offer this advanced hotel website package-reservation
capability.
| “With Package Select hotels can offer
the same reservation services as the major merchant websites,” said Lexington
Services President, Kelly Blake. “Lexington’s focus is driving profitability
for its clients, and our new package booking engine gives hotels the ability
to build and control alliances with local restaurants, sports venues and
other business and sell their services on their website with guest rooms.
Properties using this kind of package strategy see a dramatic increase
in their RevPAR.”
Package Select goes beyond other website booking functionality that
limits shoppers to reserving guest rooms. With attractive web page
design, Package Select allows hotels to boost |
Kelly Blake
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RevPAR by marketing and selling amenities and services to guests before
they arrive on property, and does this over the Internet from a property’s
own site. Guests can choose from a variety of add-on services to
create their own business trip package or vacation when they book their
room, and Package Select can display individual prices for each added service,
or bundle pricing to show only the total package rate.
Lexington Services’ new website booking engine gives shoppers online
tools to build their perfect package on fewer screens for better service
and more convenience. Hotels using Package Select will take advantage
of the latest Flash Macromedia technology to make their sites easier to
use by requiring the least number of clicks-to-book to ensure they convert
more lookers to bookers. For hotels that want greater flexibility,
Package Select may also be used as a traditional room-only booking engine
that employs the latest in technology design and capability.
Watch for the official launch of Package Select from Lexington Services
coming soon. See the pre-release of Package Select in action and
subscribe to this new technology at HITEC Booth 420.
About VIP Investment Corp and Lexington Services
 VIP
Investment Corp. acquired Lexington Services in November of 2003 through
a wholly owned subsidiary. Lexington Services (www.lexres.com)
is a channel marketing organization that drives revenue for hoteliers through
a multi-channel reservation sales center, the adoption of leading-edge
technology, and partnerships with clients to provide ongoing education.
VIP Investment Corp. also owns VIP International Corporation of Calgary
Canada. VIP Investment Corporation (www.vipintcorp.com),
through its ownership of VIP International and Lexington Services is the
industry's second largest provider of reservation sales services to hotels,
car rental companies and airlines, serves more than 5,000 clients worldwide.
The privately held Calgary, Alberta-based firm pursues a mission of being
"The number one producer of bookings and profitability per client." This
is accomplished through mastering the electronic channel marketing environment,
developing and implementing strategies for each client's unique position,
and educating customers about how to optimize participation in the changing
electronic marketplace. The service provides a central distribution
point to every viable Internet Web booking site, and to all of the major
global distribution systems including Sabre, Galileo, Pegasus, WorldRes,
Amadeus, and Worldspan. VIP Investment Corp. is headquartered in Calgary,
Canada with a USA subsidiary headquarters in Dallas, Texas and significant
development office presence in Denver, Colorado, London, United Kingdom,
Hong Kong and other cities located around the world.
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