New York � 17th June 2004: Millennium Hotels & Resorts
USA announced today a plan to rollout the EzRMS� Internet Product Suite,
following a successful pilot period at the 201 Room Millennium Bostonian
Hotel.
Steve Baker, SVP Sales and Marketing,
Millennium Hotels & Resorts (USA), Inc. is delighted with the results
already seen at the Boston property: "Having implemented this dynamic solution
at the Bostonian only 3 months ago we have already seen huge results and
impact to our bottom line profits � we are now keen to experience the same
success rates throughout the rest of our North American portfolio."
"A thorough evaluation of RM support tools took place internally before
EasyRMS were selected as the |
Millennium Bostonian Hotel
Faneuil Hall Marketplace
Boston, Massachusetts
|
company to move forward into a pilot implementation phase" adds Christopher
Bates, Regional Director of Revenue for Millennium Hotels & Resorts
(USA), Inc. "Boston is considered a unique market environment and we were
confident that, if EzRMS�; could assist with the operational and profitability
aspects at this particular property then it would certainly have positive
effects within the other properties that we manage here in the US. It is
now our aim to equip the rest of the portfolio in the shortest timeframes
possible and we are delighted to have selected EasyRMS as our Revenue Management
partner to assist us in achieving these goals and ambitions."
Jeffrey Osborne, Managing Director, OZone Strategic Marketing, LLC,
North American Distributor of the EzRMS�; Product Suite notes this latest
movement as a certain sign of the economic growth in the US region: "With
properties such as the Millennium Biltmore Hotel in Los Angeles and the
Millennium UN Plaza Hotel in New York now moving into immediate implementations
of EzRMS�; this highlights our position as one of the leading suppliers
of RM applications to the North American Hospitality Industry" states Jeffrey.
"EasyRMS also have full operational coverage in Asia Pacific & across
Europe as well as two offices here in the United States � this world-wide
coverage bringing a wealth of different experience and knowledge-sets to
the organization."
"OZone Strategic Marketing remain confident that EzRMS�; continues to
be the most sophisticated and affordable RM solution on the market today
and are thrilled to play an integrated role in the company�s growth and
expansion throughout North America."
About Millennium Hotels & Resorts
Millennium & Copthorne Hotels plc (M&C), the London-listed international
hotel arm of the Hong Leong Group Singapore, owns and operates 91 hotels
in 16 countries. M&C is a dynamic hotel group, which operates a global
community of hotels for modern business and leisure travelers in major
gateway cities.
It is the 35th largest hotel group in the world and is Singapore�s
largest hotel chain. The group�s range of four-star and four-star deluxe
properties as well as their six new five-star hotels reflect the individual
characteristics of their location whilst delivering the high standards
which today�s business and leisure travelers require.
About EasyRMS:
Founded
in July 1999, and now with offices in London, Paris, New York, Calgary,
Sydney & Singapore, EasyRMS has become the global leader and provider
of ASP Revenue & Yield Management Solutions within the hospitality
sector. With more than 20 years of combined industry knowledge EasyRMS
is dedicated to the introduction of new generation technology and procedures
within the hospitality sector and aims to deliver these services to its
Clients in an �Ez and professional� manner.
Backed by the confidence of many of today�s industry leaders including
Moevenpick Hotels & Resorts, Thistle Hotels, Holiday Inn Express, Radisson
SAS Hotels & Resorts, Hastings Hotels, First Hotels, Elite Hotels and
Crowne Plaza, EasyRMS is committed to easing the current burden of strategic
decision making and implementation of Revenue and Yield Management techniques
and procedures world-wide. |