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The Plasencia Group Appoints Eric M. Holtze
as Director of Financial Analysis
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Tampa, FL, June 19, 2004 – Lou Plasencia, President and CEO of The Plasencia Group, the leading hospitality transaction and consulting services firm representing public and private owners of hotels, resorts, and golf courses, today announced the addition of Eric M. Holtze as the firm’s Director of Financial Analysis. 

Based in Tampa, Holtze will be responsible for a variety of analytical and marketing duties, including upgrading The Plasencia Group’s proprietary methodology for the valuation of hotel assets. He will also support the Company’s senior management in the firm’s business development efforts, and the continuing expansion of TPG’s industry-leading client service program. 

Plasencia said: “Eric brings a strong understanding of financial modeling and analysis in the hospitality industry, significant practical experience and a strong “can do” work ethic.” He concluded, “We are pleased to have such an energetic and talented individual as a key part of our team.”

Holtze graduated from the Cornell University School of Hotel Management with a Master’s Degree in Hospitality Management. He worked previously at his family's hotel business, Holtze Corporation, where among other things, he assisted in sales and marketing missions, facilitated property purchasing projects and supported development and construction efforts.

Holtze said, “I am delighted to join The Plasencia Group. The company’s growth and reputation in the industry make this an exciting professional opportunity. I look forward to joining the team to help advance The Plasencia Group’s business objectives in the months ahead.”

About The Plasencia Group

Founded in 1993, The Plasencia Group, Inc. is the leading hospitality transaction and consulting services firm, representing public and private owners of hotels, resorts, and golf courses. With transactions encompassing close to 11,000 hotel rooms valued at well over $1 billion in the past twelve months alone, The Plasencia Group, Inc. has provided personalized, valued-added investment opportunities and services to clients such as Cigna Insurance, Host Marriott Corporation (NYSE: HMT), MeriStar Hotel Company (NYSE: MHX), FelCor Lodging Trust (NYSE:FCH), Lend Lease Real Estate Investments and the Metropolitan Life Insurance Company.  With regional offices in Tampa, Chicago, Dallas, Houston, Little Rock, Providence and San Diego, The Plasencia Group, Inc. offers a full range of value-added solutions, including transactions, property valuation analysis, financial and strategic planning, asset management and disposition, and proprietary industry research.  Learn more about The Plasencia Group, Inc. at www.tpghotels.com.

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Contact:
Michael Frenkel
MFC PR
 (212) 808-6556
michael@mfcpr.com

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Also See: The Plasencia Group Launches Sunbelt Hospitality, Led by Robert Wiemer in Houston / March 2004
The Plasencia Group Advises on the Sale of Interest in the Don Cesar Beach Resort / December 2003
The Plasencia Group Advises on the Sale of the Hilton Garden Inn, Ybor City, Tampa / Sept 2003
The Plasencia Group Appoints Jessica L. Corcoran Director of Marketing and Business Development / Aug 2003
The Florida Mid-Year Lodging Report / Ernst & Young LLP / Sept 2003


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