Hotel Online  Special Report

 
Choice Hotels Joins HotelRooms.com

 
FOREST HILLS, New York- June 9, 2004 - Continuing to expand its membership base of hotels, motels, and resorts, HotelRooms.com announced that Choice Hotels International (NYSE:CHH) is the latest hotel partner of the global, one-stop, hotel search engine and super site.

The partnership provides a distribution channel for each of Choice Hotels' brands, which include Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn. By linking to each property's own page on the Choice Hotels website to generate bookings, this arrangement allows each hotel to have complete control over pricing and promotion of discounts, without the hassle of managing separate inventory, allotments or commissions.

"We are very pleased to offer our visitors access to Choice Hotels' extensive list of US properties," said Mr Avi Goldstein, President & CEO of HotelRooms.com. "The Choice website is one of the largest hotel sites in the world, and it is a great asset to our hotel database. Our goal is to provide the most thorough dataset of property information to hotel-seekers worldwide, while giving them access to competitive room rates. By connecting directly to each hotel's webpage, the HotelRooms.com user knows that the price of their hotel room has not been inflated by the typical fees and commissions associated with third-party reservation sites."

In addition, HotelRooms.com users can take advantage of the "Best Choice e-Rate Guarantee" which offers a 10% discount to anyone who finds a lower rate for the same room and date from any other online source.

"Choice Hotels' online guarantee program, which encompasses over 3,500 domestic properties, is an ideal fit for our site," said Mr. Karmelo Dominguez, Executive Director of Sales, HotelRooms.com. "We can offer our travelers the lowest available hotel rate in practically any city in the US, without jeopardizing the hotels' pricing integrity. This is the future of the online hotel industry, which is slowly breaking away from its dependence on discount/consolidator websites."

"We have worked with countless hotel websites and vendors, and the HotelRooms.com model offers a very interesting and new approach to online marketing," said Mary Beth Knight, vice president, E-Commerce of Choice Hotels. "The implementation of all of our properties was virtually effortless, and since hotel rates and availability are derived directly from the Choice Hotels website, no ongoing maintenance is required."

Offering an extremely user-friendly interface and an information-packed site, HotelRooms.com, the world's largest hotel search engine, makes it easy for travelers to research more than 40,000 hotels in all 50 U.S. states and throughout the world.

Unlike other more limited travel websites, which provide access to directory-style, filtered hotel information, a search on HotelRooms.com, the Official Hotel Search Engine, results in a list of dynamic links which connects the user directly to each hotel's own website. Searches can be made in luxury, budget, corporate, boutique, resort, motels, extended stay as well as other hotel categories.

HotelRooms.com is one of the very few worldwide travel portals that has not migrated to either a wholesaler, wholesaler affiliate, or a "Pay Per Click" model. Rather, for a fixed monthly fee they simply feed targeted web traffic directly into hotel property websites via hyperlinks. The property's own "Booking Engine" is used to make the transaction and affords the property the opportunity to participate in Online Distribution without the concerns found in traditional Merchant Wholesale Internet Travel sites i.e. highly discounted net rates driving down ADR and management of cumbersome extranet inventories.

The HotelRooms.com pricing model is based on each hotel's subscription level - with a variety of placements available to increase visibility and exposure.

Visit www.hotelrooms.com, the Official Hotel Search Engine, to explore the wealth of information provided, and plan your next vacation or business trip. For further information, inquiries can be sent to: info@hotelrooms.com, or you can contact 718-730-6000.

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in 44 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names.For reservations at any Choice brand hotel worldwide or for more information, contact Choice's toll-free reservation service at 1-800-CHOICE, or visit www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn are registered trademarks and service marks of Choice Hotels International, Inc.

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Contact:

Hotelrooms.com
Avi Goldstein
108-18 Queens Blvd.
USA - Forest Hills, NY 11375
Tollfree: (800) 486-7000
Phone: (718) 730-6000 ext. 12
Fax: (718) 261-4598
Email: ag@hotelrooms.com
http://www.HotelRooms.com


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