Premiers PDA-based Solution to Dramatically
Reduce Refill Costs
|BWI CORRIDOR, Md. - June 30, 2004 -- Bartech Systems International,
a premier provider of minibar solutions and the leader in automatic minibar
technology, today announced that it has been selected by Paris Las Vegas,
a Caesars Entertainment, Inc. resort, to install automatic minibars in
all 2,619 guest rooms. Installation is planned for October 2004.
Paris Las Vegas selected Bartech for its advanced minibar functionality including a PDA-based refill application, and the ability to customize the minibar cabinetry specifically for the Paris-themed casino resort. The deal represents the company's first contract with Caesars Entertainment. Bartech currently supplies automated minibars to two other major 2,000+ room casinos in Las Vegas, as well as casino properties in Florida, California, and Connecticut.
Unlike other automated applications, the Bartech system does not require a paper refill report to be printed by attendants servicing guest rooms. Minibar attendants, visiting only those rooms where minibar products have been picked up for consumption by guests, use a hand held PDA to display all refill requirements electronically. While in the room, the attendant checks the bar and records any rebates directly on the PDA. The PDA synchronizes with the Bartech software that passes rebates directly into the PMS and on to the guest folio in real-time. No manual rebate postings are required. This automation reduces labor costs significantly as well as the chance for errors or incorrect charges.
Bartech's refill and reporting information also helps to speed replenishment, eliminate expired inventory, reduce energy costs and enhance merchandising for popular high-profit products.
"We designed the ideal minibar set-up for Paris Las Vegas with a combination of top and side dry sections for their premium merchandise," said Marc Cohen, Bartech's Vice President of Casino Sales. "The addition of our 'e-visual' window on the minibar's door will also increase impulse sales and help drive revenue for the hotel", he added.
Mark Holzberg, President of Bartech The Americas, commented that, "We are extremely pleased to have been selected by the Paris Las Vegas to fulfill their minibars needs, and very much look forward to working with them. With the installation of Paris Las Vegas, we'll have more than 12,000 casino hotel rooms operating our automatic minibars in the US." Holzberg added, "Our commitment to working with casino properties is further evidenced by the fact that we now have four Bartech employees located in Las Vegas."
Bartech automated minibars provide the ability to control and track refreshment revenues and usage. Charges are posted directly to the property Management system (PMS) in real time, making minibars options efficient and profitable while minimizing guest disputes and lost revenues.
Bartech, known throughout the world as the leader in automatic minibars, offers a full range of flexible minibar solutions to satisfy any merchandising challenge and price point. In addition to a line of fully automated minibars that offer hotels the ability to significantly reduce operating costs and improve profitability, Bartech also offers manual and semi-automatic systems. Our manual and semi-automatic minibars are attractively priced and upgradeable to fully automated capability. With over 15 years of experience and hundreds of hotels installed worldwide, Bartech minibars are used by leading brands including Hyatt, Hilton International, Intercontinental, Le Meridien, Marriott, Radisson SAS, Starwood, Nikko, Swissotel, and Best Western, as well as many independents, such as The Hay Adams Hotel in Washington and the Hotel de Paris in Monte Carlo, plus major casinos including The MGM/Mirage Hotel & Casino. For more information on Bartech Systems International, visit www.bartech.com or contact Katrina Pruitt-Andrews at 301.604.7377 or firstname.lastname@example.org.
KPA Marketing & PR
|Also See:||Bartech Expands to Full Minibar Product Line; Introduces First Upgradeables and Combination Automatic Minibar Plus Refrigerator / June 2004|
|Seminole Hard Rock Hotel & Casinos Roll with Bartech Minibars; Hollywood and Tampa Locations Install Automated Minibars in 750+ rooms / May 2004|
|Bartech Hires Mark Holzberg as President Bartech USA - Former TravelCLICK Executive to Lead US Market Expansion / March 2004|
|Bartech Announces World's First Wireless Minibar Installation at the Historic Willard InterContinental Hotel / January 2004|
|Bartech Completes Multi-million Dollar Installation of Automated Mini-Bars in World's Largest Five Diamond Casino Hotel / Jan 2002|