Protects Hotel Inventory and Increases RevPar
SCOTTSDALE, Ariz., April 27, 2004 - US Best Hotels, one of the nation's largest online direct-to-consumer hotel advertising firms, today announced additions to its rapidly expanding family of clients. Choice Hotels International(R), one of the largest and most successful lodging franchisors in the world, with more than 5000 properties open or under development and Phoenix Inn Suites -- have entered into an agreement with US Best Hotels.
With these agreements US Best Hotels offers their clients a low-cost fixed annual advertising rate and a commitment to drive Internet traffic to their clients' hotel websites through an aggressive online advertising and hotel distribution strategy.
"Teaming up with Choice Hotels and Phoenix Suites to deliver an aggressive online and offline advertising campaign is a very effective way to help them reach the brand-agnostic customers in a hotel-friendly manner," noted John Collins, US Best Hotels president and CEO. "We provide a user-friendly vehicle to find their properties, and give their customers both the security and cost-advantages of dealing directly with the hotel they choose, rather than through an intermediary."
The popularity of the US Best Hotels model continues to grow because of the obvious advantages to both hoteliers and travelers. US Best Hotels has developed an affordable direct-to-consumer online distribution strategy. Hotels pay an annual fee per property for one year of unlimited advertising through the http://www.usbesthotels.com website. An affordable direct-to-consumer online distribution strategy ensures travelers the confidence of direct communication with the hotel, rather than indirectly through third party distributors who often charge premiums above hotel Internet rates. Consumers can search for hotels by destination, category or an advanced search near their favorite attraction (For example see: http://usbesthotels.com/hotel/all/CA/Los_Angeles). Travelers can then explore the actual hotel website with confidence, and book a reservation directly.
Hoteliers no longer have to allocate blocks of rooms or even engage in third- party transactions, reducing dependence on online intermediaries, increasing direct Internet revenue and improving margins. This model avoids hotel price and brand erosion, and offers an aggressive strategy that promotes the long term economic health of subscriber properties.
"US Best Hotels will help our hotels to communicate directly and accurately to travelers about the qualities and value we offer," said Paula Valentine, director, E Commerce for Choice Hotels International.
"As our sophistication in understanding the potential for on-line travel grows we are learning the pitfalls of overexposure on the intermediary channel at the expense of our own direct online distribution strategy," noted Greg V. McManus, V.P. Operations, Phoenix Inn Suites. "We realize that direct online distribution cuts costs, preserves brand and price integrity, attracts affluent customers and lessens dependence on intermediaries. The US Best Hotels complements that effort and is a welcome partner to our marketing strategy."
About US Best Hotels
US Best Hotels
3009A North West Street
Flagstaff, AZ 86004
|Also See:||Leading the Way in Direct to Consumer Sales www.Usbesthotels.Com Signs Agreement With La Quinta Properties and Venetian Resort / March 2004|